Half of those who want to give someone a gift on the date will buy these items; next come the chocolates
Clothes and accessories are the most sought after gifts on Valentine’s Day this year. Among people who want to give someone a gift on the date, 50% said they bought or want to buy this type of gift. Next come chocolates, cited by 32%. The data are from Locomotive Institute It’s from QuestionPro. Here’s the complete of research (1,006 KB).
The desire to give someone a gift on Valentine’s Day increased from 59% in 2023 to 66% in 2024.
Among people who are in a relationship, 91% intend to carry out activities with their partner to celebrate Valentine’s Day. The most chosen program is to go to lunch or dinner at a special restaurant (31%).
Furthermore, including spending on gifts and Valentine’s Day celebrations, Brazilians intend to spend an average of R$332.
The survey was carried out among 1,500 people aged 18 and over across the country from May 13 to 24, 2024. The margin of error is 2.5 pp
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