The Entrecanales Domecq e children (EDH) has formally announced its separation of Peñascal wineries in a strategic decision “with the aim of responding to their new challenges.”
As indicated by the Bodeguero Group, both from now on companies will be managed independently and will follow different roads, Domecq e children focused on their high quality boutique projects and the long -term identity of its brands, and Bodegas Peñascal, as a new company focused on markets with greater volume and flexibility with innovation as the main differentiating element.
The new Peñascal entity, called PS Wine Innovation (PSWI), which takes its name from two of the most iconic brands of the group (Peñascal and Sanson), It will agglutinate the brands of Peñascal, Peñascal Sunset, Coral Ethical Wine, Ponte Vecchio, Samson and Milflores, among others.
It is a group of brands that They bet on different distribution channels And they seek to conquer new consumers and trends, both nationally and internationally.
In the words of Gonzalo Entrecanales, president of Entrecanales Domecq and children, “with this last step culminates the process of splitting of Bodegas Peñascal, which we started more than four years ago. We are very proud of the achievements shared to date and although although We enter an intense adaptation phase, We are convinced that this separation will strengthen both EDH and PSWI in the long term. “
Strong investments
The Entrecanal Domecq and children, with a presence in Rioja, Ribera del Duero, Rued Purchase of two wineries, one in the Burgos area of Ribera del Duero and the historic vineyard La Tula, founded in the nineteenth century and of great historical relevance for the framework of Jerez.
To this strong investment effort, which did not slide concrete data, beyond a “millionaire disbursement”, the Total remodeling plans of Caserío de Dueñas, the cellar that the group has in the denomination of Rueda, for which they raise a true revolution that, according to Gonzalo Entrecanales, “will imply a commitment to quality over volume.” In this process, in addition to a change in production systems, the winery will start the equivalent of 100 hectares of vineyard to keep the best strains.
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