When the novel coronavirus outbreak became the Covid-19 pandemic, business communication significantly shifted. Individuals and teams began to work remotely, and companies scrambled to figure out how they can remain productive.
While working from home, approximately 76% of employees primarily used email or other messaging services to communicate with their colleagues, and 25% used video calling or conferencing services to attend work meetings.
How companies would boost business communication relied on business communication trends and tools.
Read on and learn more about business communication and the new trends and tools that can help you boost yours.
Business Communication Statistics
Did you realize that most employees do not feel engaged at work—approximately 65%? Did you also know that engaged employees increase a company’s profitability by 21% because revenue directly links to employee engagement?
Companies are starting to realize that internal communication tools are worth the investment. Businesses also need to recognize that they need to start measuring their internal communication outcomes because an astonishing 60% do not.
Here is a list of other business communication statistics:
- 39% of businesses primarily use email to communicate compared to online tools (28%) in-person (23%) and phone calls (2%).
- 89% of employees believe that effective communication is crucial, but 8 out of 10 people rated their own business’s communication as either average or low.
- When people use an online management tool to oversee their projects, they are 2x as likely to give their efficiency, communication, and organization levels a high rate of excellence.
With these statistics staring companies in the face, they must wonder how they can improve communication.
Read on and learn about the top five communication trends for 2021 that will boost your internal communication.
The Top 5 Communication Trends for 2021
Internet of Things (IoT)
This concept has slowly begun to improve communication by using several wireless connections (WIFI, GPRS, Bluetooth, etc.) so mobile users can contact anyone anywhere worldwide where GSM networks are available.
As the concept of IoT grows, M2M technology accompanies it, providing the ability to continually collect crucial business data by maintaining a constant relationship between all active electronic devices within your organization.
5G Mobile Internet
The fifth generation of mobile communication, or 5G, can provide a data transfer rate of up to 100 Mits comparing 4G. With these technological advantages, mobile device users can interact seamlessly through video communication while choosing a possible optimum resolution.
Also, 5G will help integrate all kinds of video communication applications (that support simultaneous content exchanges) into daily life. Software like this typically has high loads on the network bandwidth, therefore slowing down the performance. The 5G standard will address network congestion, energy efficiency, reliability, cost, and connection between billions of people and devices worldwide.
Cloud Services
Most of you have familiarity with cloud computing, which is not a new trend. However, more and more businesses are beginning to recognize that cloud storage is safer than standard data storage.
Employees can retrieve and transfer data from the cloud online with fewer problems than physical storage. You only use a minimum of network resources and your own network device’s processor power, and you are good to go.
Social Intranets
Advanced functionality brings innovation to social intranets (e.g., support for video communication, chat room mergers, etc.). Social intranets allow you to boost business communication between employees of the corporation.
WebRTC
Web-based communication in real-time (WebRTC) is a technological phenomenon that allows you to operate a video conference and collaborate with your colleagues or team in the internet browser with no need to install any other program, unique plugins, or modules. This technology provides users a simple tool that supports remote communication such as chat, content sharing, audio and video communication, and screen sharing.
So, if you want to have better, more efficient communication within your organization, prepare for the 2021 communication trends, and you and your colleagues will be on your way to better communication, higher engagement, and greater profitability.