In Milan without a car
Living in Milan without owning a car? It can be done. According to data collected by Virtuo – a fully digital car rental service – more and more people are considering the permanent purchase of an own car is not advisable, deemed too costly. In fact, around half of Virtuo users (47%) do not own one and 80% say they have no intention of buying one in the next twelve months. On the other hand, 64% reveal that they have rented it at least 4/5 times in the last year and 1 out of 5 has rented it at least 11 times.
A successful service
“From the data we have collected, it clearly emerges how people appreciate our service and how this manages to integrate into Milanese mobility – explains Karim Kaddoura, CEO and Co-founder of Virtuo – A city like Milan, like the most modern European cities, offers many mobility solutions for city travel and of course excellent public transport. It is therefore not necessary to own a car to move around the city. The reason people own a vehicle is to ‘get away from the city’, especially in their spare time”.
What it is and how it works
But how does Virtuo work? Everything happens through an app with which it is possible to make a reservation, pay for the rental, collect the car at the collection stations in the city at any time of day or night without time limits and without contact, report any damage, start the car thanks to the appropriate digital key. All without the queues and complexities of a traditional rental agency. During the rental you can change the conditions, such as increasing the mileage, extending the rental period and selecting up to 4 additional drivers for free, reporting any damage that the vehicle may have suffered along the way and chatting with customer service in real time.
There is also car delivery
Finally, for those who want maximum comfort, there is Virtuo Delivered, a car delivery service thanks to which it is possible to receive and deliver the booked car to your home. Currently Virtual is present in 6 countries (France, Italy, Spain, United Kingdom, Portugal and Germany) and in more than 29 European cities including Milan, Rome, Paris, Bordeaux, London, Edinburgh, Lisbon, Berlin, Barcelona and Madrid.
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