The platform is already testing the new conditions to make this practice profitable in several countries and announces a new plan for August
This 2022, Netflix reached a turning point in terms of one of the most repeated practices among its users. That of sharing a subscription between friends and family who do not live in the same house did not seem to like the company. An incorrect way of using the service that was creating “confusion”, according to the statement they published in March. This form of consumption between different households indicates “that it affects the ability to invest in new television programs and movies.” For this reason, for a few months they have been looking for a way to control shared accounts and make it profitable.
Although Netflix has been in existence for several years, the platform had not commented until now on this widespread practice among its clients. This new form of consumption revolutionized the market years ago with a formula that captivated millions of people: watch a complete series without advertising and without having to wait for the next broadcast of the next episode, as well as offering the convenience of choosing from a wide catalog of productions and films.
The Netflix measures that are already underway
However, with this recipe, Netflix does not pay off. For this reason, it announced a few months ago that they were working on a way to allow members who share a subscription and password with other people outside the home to do so easily and safely, but paying “a little more”. Thus, they launched two new functions in Chile, Costa Rica and Peru.
– Add an additional member. With this feature, “members of our Standard and Premium plans will be able to add subaccounts for up to two people they don’t live with, each with their own profile, personalized recommendations, username and password, at a lower price.” Which translates to 2,380 pesos in Chile, 2.99 dollars in Costa Rica and 7.9 soles in Peru.
– Transfer the profile to a new account. In this case “members of our Basic, Standard and Premium plans can allow people who share their account to transfer profile information to a new account or an additional member sub-account, keeping viewing history, My List and personalized recommendations Thus, as a solution to the investment problem that would allow them to continue betting on their own productions, they reported that they were going to test two new functions for members in Chile, Costa Rica and Peru.
This is how the new plan for shared accounts works
To these tests that have already been launched, a new way to control shared accounts is added. This new plan, as announced, will be available in August in another 5 new countries. The Dominican Republic, Argentina, Honduras, Guatemala and El Salvador are the ones chosen by Netflix to test its new alternative for users who want to share the screen with other people who do not live in the same house. Through the ‘Add a Home’ feature the more you pay, the more friends and family can see the content on other screens. This is how they explain in a statement published on July 18 how the new function will work:
– One house per account. Each Netflix account, regardless of the contracted plan, will include a house where you can enjoy Netflix on any of your devices.
– Acquire additional houses. To use your Netflix account in other additional houses, you will have to assume an extra payment. These are the prices that have been imposed in the selected countries: 219 pesos per month in Argentina, 2.99 dollars in the Dominican Republic, 2.99 dollars in Honduras, El Salvador and Guatemala. Basic plan members can add one additional home, Standard up to two additional homes, and Premium up to three additional homes.
– Displacement included. The content of the Netflix catalog can be seen away from home either on your tablet, laptop or mobile.
– In addition, you will be in control of where your account is used, and you can delete houses at any time, from your account settings page.
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