Back in 2014 he arrived in Malaga Synergym, a new concept of fitness center, with modern facilities, a wide range of guided classes and a schedule that allowed sports to be practiced from 6:00 a.m. to 11:00 p.m. uninterrupted. A new concept that until then did not exist in the city and that revolutionized the sports scene.
Shortly after, this first center located in the western area of the capital was joined by another with similar characteristics in the municipality of Mijas. Thus, with gyms in residential and work areas at very affordable prices (at that time the average fee was €19.90), the history of this Malaga chain began, which has managed extend your services throughout the country.
“The truth is that since we opened the first gym we had our growth strategy very well defined and a clear objective: 10 years, 100 clubs. The figure was not the important thing, we wanted to be a reference chain and we are a leading brand and a benchmark in the world of fitness,” Andalucía tells elEconomista Jordi Bella, CEO of Synergym.
The chain has met its ambitious goal and after celebrating its tenth anniversary expects to close the year with a total of 125 clubs and presence in almost all autonomous communities. “We have just opened in Cáceres, in the coming weeks we will arrive in the Canary Islands and in 2025 in Cantabria with a center in Santander, so we will be throughout the country,” he points out.
200 clubs in 2026
Each new gym represents an approximate investment of one million euros and the great challenge of the chain is now to double its current size to reach 200 open clubs in 2026. “Our goal is to be the largest network of local gyms in Spain and our plan covers between 30 and 40 new clubs a year“says the CEO.
Synergym currently has a base of more than 250,000 members in all of its centers, establishing itself as the chain with the largest number of centers in Andalusia, where it has 20 operational gyms. This growing network of gyms currently employs 650 professionals of which 120 work in Malaga, where the company has its headquarters.
The chain founded by Sergey Miteyko and Leonard Lvovich has had the support of key investors such as Growth Partner, and Oxy Capital, who have been instrumental in supporting the expansion of the network. More recently, All Seas Capital joined as a minority investor, providing additional impetus to Synergym’s growth strategy.
Regarding billing, Synergym reached a total business volume of 35 million euros in 2023 and this year It expects to exceed 50 million euros. “The growth will be even more palpable in 2025 because the openings in the last quarter of the year will contribute their figures to the entire year,” Bella emphasizes.
Despite the positive figures achieved in Spain, the chain rules out international expansion for now and will continue to focus on consolidating its successful model in the national market. “The secret of our success is based on a great value proposition at a very affordable price (the current average fee is between €25-30), our centers have high quality equipment, a wide range of group classes very in line with current trends, and digital processes to improve the customer experience,” concludes the CEO.
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