Shein settles back in Madrid with a temporary physical store with a privileged location in the Barrio de la Salesas. The place chosen on this occasion is Santa Barbara Palace in the well-known area of Alonso Martínez and Tribunal. A space with several floors that will open its doors from November 26 to 28 and in which for the first time the company will include the local brands that make up its marketplace with products from brands such as Create, Spanish, Nike Perfumes either Warneramong others.
In an increasingly digitalized environment, Shein continues to bet on new proposals that connect in an analog way with its different audiences. Thus, visitors – who on this occasion will not be able to buy the products – will discover all the news from the brand and associates in this space. presented as a ‘showroom’and then buy on their online platform. The space will also offer a series of exclusive talks and workshops that will turn the visit to ‘Casa Shein’ into an experience.
Workshops and activities
Among the activities that will be carried out are talks with Vanessa Naughty from Pon Orden that will give users tips to put their home in order with the arrival of Christmas, workshops cookie decoration gingerbread with the collaboration of Create, a careful decoration workshop christmas candles and a workshop facial care routine with Skinchemists and Dr Botanicals.
It is the first time that Shein has its associated brands for an in-person event. In this first edition, only some of them will be represented, such as: Create, 1990s, DueHome, Dr Botanicals, Skin Chemists, Spagnolo, Nike Perfumes, Hasbro, Warner, SHEGLAM and as its own brand, The Happy Looktheir new brand for the little ones in the house. Visits to the space will only be available by invitation and participation in the activities will have limited places.
Data of interest
Dates: 11/26/2024- 11/28/2024
hschedules: Wednesday from 5:00 p.m. to 8:00 p.m. and Thursday from 9:30 a.m. to 1:00 p.m.
Address: Palacio de Santa Bárbara – C/ de Hortaleza, 87 (Madrid)
Entrance upon invitation (full capacity)
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