Digital influencer Wallace Cassiano, the 31-year-old Nego, has 240,000 followers, four million likes on TikTok and nearly 40,000 followers on Instagram. The success on social media led the influencer to resign from his job as a salesperson to advertise on social media.
Cassiano has already advertised for more than 40 companies, including restaurants, furniture and mattress stores, as well as brokers. Per story, Nego charges R$130; per reels, R$550, per photo in the Instagram feed earns R$300, and a visit costs R$400, according to the Metropoles portal.
The profile, initially, would be for product recommendations and accessible stores in the Campo Grande neighborhood, in the west side of Rio de Janeiro, but it became a space for humor and income.
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The influencer always interacts with popular language with the followers, mostly women. Known in his hometown, Cassiano, who is black and gay, was not sure that the decision to quit his job to become an internet content producer and earn income from it would work.
“It was the best decision. I usually say that the internet hasn’t changed my life yet, but I’m changing my life with the internet”, said the influencer to the Metropoles portal.
Nego also said that he had a difficult childhood and now intends to help the family financially.
See some videos from the influencer:
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