In Europe, for Europe. Hyundai, KIA and Genesis accelerate the process of expansion in the Old Continent: the three Korean car brands will in fact develop more and more models in Europe, to be destined specifically for the European market. This was announced by Tyrone Johnson, who heads the Research and Development division in Europe for all three brands, who said to Autocar’s microphones: “We had it like that so successful in our European operations we have been given more and more product to develop independently ”.
It is difficult to say today which models will be developed in Europe for Europe: we are talking about cars tailored to the European market, but also about high-performance variants N Performance of the Hyundai brand. Last year alone, the team led by Johnson had around thirty projects underway, some of which involved the Hyundai Kona N, i20 N and Elantra N models, the latter being developed in Europe but destined for the United States. Much attention will also be paid to the test tracks: Johnson himself confirmed that the Korean group has plans to double the size of its site at the Nürburgringso that it can then be used for extensive endurance tests with each vehicle that can travel up to 10,000 miles on the circuit, the equivalent of over 16,000 kilometers.
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