Artificial intelligence is changing the way we interact with the world and the tourism industry is no exception. Companies are increasingly investing in solutions based on AI to offer your customers more personalized and satisfying experiences.
In a world where more and more consumers demand more tailored experiences, Artificial Intelligence has taken part to personalize our trips down to the smallest details.
From ultra-personalized marketing campaigns to virtual assistants that can respond at any time and in any language, From solutions that optimize logistics issues, artificial intelligence is changing the way travelers plan their next destination. What was once the stuff of science fiction is now the new normal for tourism agencies and companies.
And, in a world where we increasingly want everything more “tailor-made”, AI is ready to personalize our trips down to the smallest details. Having a digital ‘concierge’ who organizes the trip better than oneself, according to each person’s preferences and tastes, is increasingly real.
In fact, about 40% of US adults are already interested in AI-powered virtual travel agents, and 38% want personalized itineraries created with this technology.
Hyper-personalized marketing and chatbots that never sleep
From ultra-personalized marketing campaigns to virtual assistants that can respond at any time and in any language, artificial intelligence is changing the way we travel and the needs and requests of travelers.
According to Joseba Menoyo, founder and CEO of Santiago Ways, with artificial intelligence, agencies can know exactly what the user is interested in before they know it themselves. “Thanks to web browsing data and consumer habits and hobbies, marketing campaigns are now almost fortune tellers: they can intuit and see the traveler’s preferences, what they like to do and when they might book,” he says.
In addition, chatbots – the digital assistants that say hello on the web – have learned to speak any language, to Answer questions in seconds and recommend dates and activities based on the user’s tastes. The result: a fast, practical and super personalized experience that only AI can offer.
Travel agencies can anticipate logistical problems and solve them before the traveler even notices. Artificial intelligence can suggest alternative routes to nearby hotels if an unexpected change arises.
And, of course, personalized itineraries are ‘the jewel in the crown’. AI can adjust to any traveler’s needs, from accommodation availability to traffic forecasting, creating the ideal trip for each person.
Artificial intelligence is revolutionizing the way we travel, making our experiences more personalized, efficient and memorable. As technology advances, we can expect to see even more innovations in the tourism sector, which will allow travelers to enjoy unique adventures adapted to their needs.
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