In recent days a discussion broke out among fans of the video game after a trailer for Star Wars Outlaws. Although the Ubisoft title looks interesting, its pre-sales attracted quite a few eyes.
This is because it has three different versions, the usual one for 70 dollars, one more than 100 and finally a luxury one that costs 130 dollars. Although no one forces us to buy these editions, We believe that the industry is going crazy with its prices and should consider a change to keep its consumers happy.
Why should the industry propose better prices for its video games?
The price of video games does not always demonstrate their quality lately
Practically since the PlayStation 5 and Xbox Series X/S console generation began, a new price has been established for most new releases: $70. Initially it was said that this was to reflect the quality of the video games that would arrive. However, as it becomes a standard, almost all of them come with this cost, but there are already a huge number of cases that are not worth this investment.
Let's take two titles from this year as an example, Suicide Squad and Skull and Bones. Both are $70 games that are supposedly top quality in every aspect. Even Ubisoft called Skull and Bones the first quad game.
However, both turned out to be experiences with very little content and fairly simple gameplay that caused them to be poorly received by fans and critics alike.
On the other hand we have video games like Palworld and helldivers. Both titles do not exceed $40 and yet they became the favorites of millions of users. With this it is clear that the price is not at all a reflection of the quality. No matter how much companies assure that this is the case.
Selling everything at the same price, regardless of its quality, is already affecting players
Based on the fact that not all games are worth the $70 they ask for, The best thing companies can do, especially large ones, is to better evaluate their creations.. We do not doubt that they are capable of creating wonders worth every penny. But now some studios have a tendency to want maximum profit with minimum effort. However, this can create a vicious cycle that ultimately impacts the overall industry.
We explain ourselves. Companies sell incomplete, bad or mediocre video games riddled with errors at this price, which makes players think twice about supporting these exit projects. We are just seeing that this is already having an impact. Well, a recent study showed that gamers no longer buy the newest titles. Surely because of this same situation.
We also cannot forget that there are more and more services similar to Game Pass, which for a monthly fee give you access to a large catalog of video games. With the existence of these services and the uncertainty of what you will receive for your 70 dollars, it is not unusual that most players prefer to wait for someone to add a title that interested them.
However, this 'punishment' of players is not only towards companies that engage in bad practices. Everyone pays the same because someone betrayed the trust of consumers.
Companies should better evaluate their video games before putting a price on them
Curiously, Ubisoft in its announcement of the pre-sales of Star Wars Outlaws puts the option to subscribe to Ubisoft+ right next to its $130 edition. Its monthly fee costs 18 dollars and it already lets you play this or other video games from the company. Why do you think players who are even a little bit curious about this adventure will leave?
Here we enter again that companies must evaluate their products. Not only in their base games, but also in their deluxe editions that now offer things that are honestly not that attractive and for excessive prices.
It seems that the days of beautiful figures to add to your collection are long gone.In their place are extra missions and the magnificent opportunity to be a beta tester, I mean, to have early access to the game. Do you really think this is worth $130?
So they should do introspection exercises. Just to throw ideas into the air they could do something like this: If it is a game as a service, launch it for free and make money from sales of items or battle passes. This way they also force themselves to create something addictive so that players come back for more and want to spend.
If instead they give a game with a few hours of fun and without much technical improvement, why not charge about 30 dollars for it? If you have a fairly expansive game with content for more than 100 hours, impeccable performance, no bugs and a very interesting story, then yes, ask for the 70 without any problem. Continuing with this model of giving everything for 70 without rhyme or reason will only further alienate players who already no longer want to buy anything until it is on sale.
It sounds like a distant dream, but it can happen
We know that what we propose is an almost impossible dream but it could be a response to the current state of the video game industry. Of course, over time production costs rose significantly and they must recover their investments. But to do so it would be better to focus on creating games that people really want and not jump on any trend so that sales of $70 or more give them some profitability.
With the technology that the current generation has and the quadruple quality that they say so much about, what stops them from giving us games that really cost these 70 dollars? They better believe in experiences that drive the industry forward rather than the new exclusive skin of the deluxe edition and then things could improve.
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