Clothing Klarna’s purchase data: Sales of leather jackets tripled after Prime Minister Marin’s visit to Stockholm

Prime minister Sanna Marinin (sd) The choice of residence during a recent visit to Sweden has caused a surge in the purchase of leather jackets in Finns, according to a study conducted by the payment agency Klarna.

Meeting with the Prime Minister of Sweden in Stockholm Magdalena Anderssonin Marin wore a black biker-style leather jacket.

According to a study based on Klarna’s purchase data, the choice of residence had an immediate effect on sales of leather jackets in Finland. Sales of leather jackets rose 179 percent and sales of biker jackets 98 percent in the week after Marin’s visit to Stockholm, compared to the previous month.

“Our purchase data shows that Prime Minister Marin’s influence extends beyond politics as well. The most popular jacket this spring may well be a biker leather jacket, ”says Klarnan Finland’s Marketing Director in a press release. Jannica Nyman.

Marin visited Stockholm on 13 April. The main topic of discussion between Marin and the Prime Minister of Sweden, Andersson, was the security policy debate in Finland and Sweden.

Visit to Stockholm was not the only time the Prime Minister of Finland has been seen wearing a jacket that has become popular. On Sunday, Marin shared a video on the photo service on Instagram with a story feature in which she makes the same leather jacket on top of her chin pulls at a children’s playground.

Marin’s outfit choices have made headlines before. In the past, there has been news of, among other things, a black jacket seen on Marin without a undershirt on the cover of the fashion magazine Trend.

Read more: Sami Sykö’s column: Sanna Marini’s leather jacket says that Finland does what it wants

Read more: Prime Minister Sanna Marini’s leather jacket made social media rejoice and no wonder: Throughout its history, black leather has represented sex, danger and rebellion