The integration of ChatGPT in iOS 18 it is reality, but what is surprising is the collaboration model between Apple and OpenAI. Contrary to initial expectations, in fact, there appears to be no immediate financial agreement between the two companies.
As Bloomberg’s Mark Gurman reports, the real value for OpenAI lies inexposure of ChatGPT to hundreds of millions of users within the Apple ecosystem. Including it in Siri and other writing tools will guarantee OpenAI unprecedented visibility, much more advantageous than a direct payment.
For Apple, the integration of ChatGPT represents a fundamental step towards strengthen its artificial intelligence capabilities and to get closer to the future of AI. The company also does not rule out establishing revenue-sharing agreements with AI partners in the future, obtaining a share of the revenues generated by their services on its platforms. This strategy aligns with Apple’s broader vision of integrating advanced AI capabilities into its devices and creating new revenue streams.
ChatGPT on iOS 18: Free but with paid features
ChatGPT integration in iOS 18, iPadOS 18 and macOS Sequoia will be free but optional. Users will still be able to access additional features by subscribing to ChatGPT Plus. The standalone ChatGPT iOS app already allows you to pay for ChatGPT Plus through Apple’s in-app purchasing system, which gives the company a percentage of subscriptions.
In short, the partnership between Apple and OpenAI is configured as a strategic alliance that aims for long-term value rather than immediate gain. Both companies are betting on the future of artificial intelligence and how this technology can shape their products and services.
The integration of ChatGPT in iOS 18 represents an important first step in this direction, and it will be interesting to see how the two companies continue to collaborate to innovate in the field of artificial intelligence.
Apple would then be evaluating the possibility of also integrate Google’s Gemini AI in its operating systems. This would open the door to a direct comparison between two of the most advanced language models in the world, with potential benefits for users in terms of innovation and performance.
“We believe,” said Craig Federighi, Senior Vice President of Software Engineering, “that ultimately people may have a preference for specific templates, perhaps one that’s great for creative writing or one that’s best suited for programming. So we want to enable users to use the model they prefer. We may then aim for integrations with different models such as Google Gemini in the future. We have nothing to announce at the moment, but this is the direction we are taking.”
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