Supporters of Bolsonaro (PL) promoted publications about the event on social media; the 28 posts had around 240 thousand impressions
Politicians sponsored publications about the former president’s act Jair Bolsonaro (PL), which will be held on Sunday (25.Feb.2024) on Avenida Paulista, in São Paulo. According to data from Meta (Facebook and Instagram), the 28 posts accounted for by Power360 had around 240 thousand impressions. The number refers to the number of times the ad appeared on users' screens. The individual impressions of posts sponsored numbers ranged from 1,000 to 40,000.
From February 12th to 24th, at least 11 politicians promoted publications favorable to Bolsonaro's event. Among them were senators, state deputies, federal deputies, deputy mayors and councilors.
The state representative Rafael Zucco (PL-SP) was the politician who promoted the most advertisements about the event with 10 posts.
The senator Márcio Bittar (União Brasil-AC) was the one who paid the highest amount to sponsor one of the publications with an average of R$200 to R$299. “We will defend our values”the congressman wrote in post from Instagram.
The minimum budget for creating an ad is R$35.14 and has an estimate of 801 to 2,300 accounts reached per day and an average of 19 to 54 clicks on the link. Of the 11 politicians analyzed by Power360everyone paid more than R$100 to promote the publications.
Find out who the politicians who sponsored posts about the act:
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Elton Cristostate deputy from Rio de Janeiro;
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Rafael Zuccostate deputy of São Paulo;
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Maryanne Mattoscouncilor of Florianópolis (SC);
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Henrique do Paraíso, vice-mayor of Sumaré (SP);
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Marcio Bittarsenator;
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Airton Souzacouncilor of Canoas (RS);
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Joao Henriquestate deputy for Mato Grosso do Sul;
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Joaquim Roriz Netodistrict deputy of Brasília (DF);
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Thiago Manzonidistrict deputy of Brasília (DF);
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NicolettiCongressman;
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Fábio Villa Novacouncilor of Tatuí (SP).
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