What happened in 2021 in Formula 1 – with the battles between Max Verstappen and Lewis Hamilton and between Red Bull and Mercedes – has turned the spotlight around the world on the highest category of motoring. In fact, new recruits have joined the passionate historians, testifying to the good work done by Liberty Media in recent years, given that a third of F1 fans have been following the world championship for five years or less from a recent research. In recent days, Stefano Domenicali has quantified the audience that followed the championship just ended at two billion people, a very important fact that Formula 1 will have to take advantage of starting from the next championship.
Christian Horner, in an interview granted to the British of Autosport, he wanted to joke about the great interest generated by the battles this season: “Domenicali should give Red Bull a huge Christmas basket for fun, racing and drama this year. I think that for 47 years the championship had not reached the last race with two riders on equal points. I think that not even a Hollywood screenwriter could have written such a world championship, with so many ups and downs “. The British manager then observed: “The popularity of Formula 1 has also skyrocketed. In all likelihood, our final race was the biggest world event of the year in sport. And the large number of new fans that we have welcomed into our sport has been nothing short of phenomenal ”.
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