As part of its regional expansion strategy, Torneos, a leading production company in the sports entertainment industry, announced the start of its operations in Colombia after acquiring 86% of Telecinco, an audiovisual production company based in Medellín.
Torneos will offer a range of services in Colombia that includes a recently opened 360 m2 studio in Bogota; offices and production services in Medellín, four mobile units and one satellite unit.
The company will employ nearly 200 collaborators and in its modern facilities in Bogotá, initially one thousand hours of original content will be produced for DIRECTV Sports, D News and WIN Sports. Likewise, it will participate in the production of the Copa CONMEBOL Libertadores, Sudamericana and the Dimayor League of Colombia.
Company history
The company born in Argentina 40 years ago is a leader in the generation of audiovisual content, in the production of sporting events and in the acquisition and commercialization of rights. He has participated in the production of CONMEBOL events, such as the Copa CONMEBOL Libertadores, the Copa CONMEBOL Sudamericana and the Copa América; It fully organizes the Copa Argentina (the federal soccer tournament with the participation of teams from all over the country) and holds the rights to the World Cup for Argentina, among others.
During the opening cocktail, which was attended by María Isabel Urrutia Ocoró, Minister of Sports, and important authorities from sports clubs and federations from all over the country, Darío Werthein, President of VRIO and shareholder of the Werthein Group, assured: “The decision to invest in Colombia obeys the opportunities presented by the Colombian market for the development of new businesses linked to the audiovisual and sports industry, as well as our commitment to the development of the countries of the region through investment in infrastructure, technology and content, respecting local idiosyncrasies. and generating quality employment.
Gustavo Isaack, president of Torneos, added: “Our regional expansion strategy has Colombia at its core, given that we fully trust the opportunities presented by the local market. With this proposal of contents produced 100% in Colombia, in Torneos we aim to be the best entertainment and sports alternative for Colombians”.
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