30-second insert in official NFL Finals broadcast costs about $7 million
The main sporting event in the United States, the Super Bowl, the final of the NFL (National Football League), has the most expensive advertising insertion on American TV. The 30-second slot on FOX, the broadcaster that will broadcast the match in the US, costs about $7 million.
The high investment of companies in advertising inserts is explained by the Super Bowl audience. The expectation for the game this Sunday (12.feb), disputed between Kansas City Chiefs and Philadelphia Eagles, is of approximately 100 million viewers in the USA.
O Power360 list below some of the advertisements that will air this Sunday:
- PopCorners Breaking Bad – the brand of snacks from PepsiCo recreated some scenes from the series “breaking bad” with part of its original cast: Bryan Cranston (Walter White), Aaron Paul (Jesse Pinkman) and Raymond Cruz (Tuco Salamanca). Watch below (1 min):
https://www.youtube.com/watch?v=ZMlemd6U24Y
- T-Mobile Home Internet – the German telephone company brought together actors John Travolta, Zach Braff and Donald Faison for the advertisement of its internet service. The 3 made a parody of the song “Summer Nights”, of the movie “grease”, starring Travolta and Olivia Newton-John (1948-2022) in 1978. Watch it below (1min):
- Helmann’s: Who’s in the Fridge – series actors Jon Hamm “Mad Men”, and Brie Larson, Oscar winner for best actress for “Jack’s Room”, They’re stuck in a fridge. The advertisement for the well-known mayonnaise brand makes a joke with the names of the artists: Brie X brie cheese and Hamm X ham – in English, the pronunciation of Hamm and ham (ham in English) is identical. Also participating is comedian Pete Davidson. Watch below (1 min):
https://www.youtube.com/watch?v=8BV08HhBIG8
- thank you canada – Foo Fighters leader Dave Grohl thanks Canada for the country’s “inventions”, such as the Rush group, egg packaging, peanut butter and even American football (learn more here). The advertisement is for Canadian whiskey Crown Royal. Watch it below (31s):
https://www.youtube.com/watch?v=hb0ApqrHF5c
- Cher is back – Actress Alicia Silverstone revisits her iconic role as Cher Horowitz from “The Beverly Hills Girls” to promote the option of cashback from the Rakuten shopping platform. Watch below (1 min):
https://www.youtube.com/watch?v=o_yGq_4xCKQ
- Budweiser | Six Degrees of Bud – the advertisement uses the expression “six degrees of separation”theory in which it is believed that a person can be connected to any other from 6 bonds of friendship, and associates it with “six-pack”, name given to the package with 6 bottles. The insertion’s message is that all people are at one pack of 6 beers –Budweiser– to get to know each other. Watch it below (45s):
https://www.youtube.com/watch?v=dChVB7iKSg8
- Why Not an EV? – actor Will Ferrell promotes the partnership from the automaker General Motors with Netflix so that more electric cars appear in the productions of the streaming platform. The advertisement jokes about which series it would be possible to have the vehicles, how “Stranger Things”, “Round Six” It is “Bridgerton”. Watch below (30s):
https://www.youtube.com/watch?v=fLPl0JD80TY
- Pepsi Zero Sugar – the actors Ben Stiller and Steve Martin, known for roles in comedies, promote a duel of provocations about the talent of each one in acting. Watch it below (45sec):
https://www.youtube.com/watch?v=QRRFaZRJEy4
- The Singularity – actor Adam Driver stars in an advertisement for Squarespace, a company focused on creating and hosting websites. The advertising piece plays with the phrase “websites creating websites”. From then on, “clones” of Driver appear on the screen. Watch it below (1min38s):
- Workday Big Game Spot: Rock Star – musicians like Paul Stanley (lead singer of Kiss), Ozzy Osbourne, Joan Jett and Gary Clark Jr. “criticize” the corporate culture of people who call themselves “rock stars” in the office. The piece is from Workday, a technology company with more than 17,000 employees. Watch below (1 min):
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