This is the store of the future that Zara has opened in China

China has recently become a key market in the implementation of new strategies by Zara. The success of its live shopping programs on the Douyin social network, the Chinese version of Tiktokled the brand to expand this sales model to Europe and the United States and the beginning of the year Cindy Crawford and Kaia Gerber starred in the first live shopping session with an innovative format in Spain and in the European market.

Now, the Inditex flagship He continues with his thermometer in the Asian market opening in this case what is his most futuristic store. A ‘flagship’ with an innovative format that combines digital integration and spaces designed to improve the shopping experience located in the city of Nanjing (China). This launch is part of the company’s global strategy to reduce low performance stores and bet on larger and more technologically more advanced establishments.

It is a space for 2500 square meters distributed in two floors of the premises installed in the commercial and business district of this city in which both the collections of men and women and other product lines are sold in a format that It combines the experience of buying both physical and digital. Among the most striking novelties of this space, the first clothing vending machines stand out, as well as with the first ‘Zacaffè’ of Zara in Thusto.

“Designed to create an immersive purchase environment, the store incorporates advanced technology to improve customer experience”, as they count from the brand, interiors, designed by ZARA ARCHITECTURAL STUDIO in collaboration with AIM Architecture, They have carefully selected spaces “with distinctive design elements and high quality furniture that highlight Zara collections, promoting a deeper connection between the brand and its customers.”

The clothing stores of the future

Located in the commercial district of Xinjiekouthe establishment also includes a room for private shopping experiences, a living area and personal testers. With a minimalist aesthetic in which neutral colors acquire great prominence, the store has a study dedicated to content creation, which is Equipped with several cameras and lighting sets where customers can record their own videos and download them to their phones to publish them on social networks. In order to access these facilities, customers must before making a reservation.

Customers can interact with the brand’s online platform to consult The location of the items inside the storeexplore online in the store you prefer, consult the availability or make an order to pick it up in store in two hours. «An automated clothing transport system, visible through an glaz provide exceptional service«, Explain from Zara

Private sales and specialty coffee

The new store, opened just a week ago, also includes an exclusive exhibition space, called Zara Salonin which exclusive collections will be exhibited and will have personalized styling services with previous reserve, turning the customer experience into a premium purchase experience. He Zara Fit Check —A exclusive photomaton, “she proposes to enrich the shopping experience so that whoever wishes can enjoy the freedom to self -state and create professional study photographs.

Another attraction of the store is that it also hosts the first cafeteria ‘Zacaffe’, So far only present in the store of the Hermosilla Street in Madrid. It is a specialty coffee space with an offer of merchandising products that are planned to export to other markets such as Japan and South Korea throughout this 2025.

It is a more renewed version of the store concept that the chain opened in the Madrid Plaza de España in 2022. “The ‘flagship store’ Nanjing-Xinjiekou is not only a new space that presents the latest concepts of retail and innovative experiences of the brandbut also represents a significant milestone in the deepening of the presence of Inditex in the Chinese market and in strengthening their connection with local consumers, ”he explains Eugenio BregolatPresident of Inditex for the Region of China. «It has been an incredible teamwork. Thank you very much to all who have dedicated their heart and energy to make this possible. Seeing the brightness in the eyes of our clients and teams has been deeply moving«, Bregolar writes in his LinkedIn profile when announcing the inauguration of the new store.

About the author
María I. Ortiz

Responsible for Summum and Fashion in ABC. Journalist, specialized in luxury and lifestyle. More than fourteen years of experience in first -class media and companies endorse my background in communication.