The book by the Novara physiotherapist and influencer Lisa Migliorini was released yesterday
“Actually we all are Runners: we have it written in our genetic code”. This was stated by Lisa Migliorini, an influencer from Novara with over half a million followers on Instagram under the pseudonym The fashion jogger, with two parents and an uncle, former middle distance and long distance athletes and then also triathletes. However, like many girls, she started with ballet and swimming, before discovering athletics around the age of 10. She has long cultivated the dream of participating in an Olympics, then she discovered the world of social networks and has become the reference point for many fans of runners and fashion, the two worlds that she tries to reconcile every day with posts and stories. And which now, at 27, have also become a book. “The fashion jogger, the beauty of running” was published yesterday, published by Mondadori, a project born a few years ago and which has become something more concrete in recent months.
FROM INSTAGRAM TO BOOKCASES –
“I started writing it at the end of 2020 – says Lisa – with the aim of telling the essence of the journey made with social media in recent years. The intent was to give a tool to those who are starting to run, but also to those who are already passionate and are looking for advice to prevent injuries and improve performance, but also on how it is best to motivate and dress to go to run when it gets cold ”. In addition to being a successful influencer, in fact, Lisa is also a physiotherapist like her partner Fabio Cerutti, known at the university and has become a fundamental partner in the creation of content. “We met in 2013 and in the summer of 2016 we decided to open the Instagram profile. At first it was almost a game and we had no idea it could grow that big. Then, from 2017, when the fan base began to grow, it became an increasingly serious commitment. We started by talking about the training sessions and competitions in which I participated, my feelings after each race, always with an eye to sports fashion. Gradually contacts arrived with companies in the sector who proposed the first projects to us and from there a new path began ”.
GOAL 1 MILLION –
Today Lisa publishes nearly one post a day, as well as several stories, and documents much of her training. “I run every day at least an hour and usually I compete in the 10 km and half marathons, although I hope one day to be able to run the New York Marathon: I am passionate about the atmosphere in that race”. Meanwhile, between the profession of physiotherapist, social work and passion for Formula 1, she is completing a course as an osteopath and has also launched herself on TikTok, where she has almost 250,000 followers. “I’m also on Facebook and Youtube, basically with specific content for each platform, but at the moment Instagram is my social network of reference, the first and the one that allowed me to pave the way, when there were still no influencers in this sector”. Now the goal is to reach one million followers, “but the most important thing remains to convey the passion for what I do, because so many people who follow me told me that they approached the world of running thanks to my social activity”. In his genetic code, evidently, there was not only running.
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