The Community will invest 1.5 million in the summer tourist campaign that will have Carlos Alcaraz as its image

With a giant banner of almost a thousand square meters hanging on one of the buildings on Gran Vía in Madrid, the Autonomous Community kicks off this Wednesday a promotional campaign to attract tourists to the coasts of the Region of Murcia this summer. It will be, in the words of the Minister of Tourism, Marcos Ortuño, “the greatest investment effort in advertising that is made”, to “consolidate an economic sector that has to continue growing, generating prosperity and employment”.

He said it this Wednesday at the presentation of the campaign, at the El Batel Auditorium in Cartagena, together with the mayor of the port city, Noelia Arroyo, and the president of the Costa Cálida Tourism Federation (Fedetur), Soledad Díaz. The effort will be such that the Community will spend around one and a half million euros to publicize the tourist and leisure offer of the regional coast.

El Palmar tennis player Carlos Alcaraz is the visible face of this campaign. «He is going to be the ambassador of our destiny, the best that any territory would dream of. Thanks to him, we are going to associate our destiny with values ​​such as sports, effort, humility and leadership”, said Ortuño.

Blue Tourism

The campaign will focus on selling the Costa Cálida, with all its destinations: La Manga and the Mar Menor, Águilas and Mazarrón, and will focus on promoting Blue Tourism, through images that will reflect the offer of summer holidays and associated with the coastline: sun and beach, nature, water sports, diving, gastronomy, culture or festivals.

The campaign will broadcast an advertisement on leading national television and radio networks starting June 6, as well as in the press and specialized magazines, and outdoor media and digital advertising. «The campaign aims to reach all homes in Spain, and a reach that exceeds 35 million impacts is expected. The investment is 1.5 million euros, the largest in promotion in history,” added the counselor.

Arroyo highlighted, for his part, the good year that Cartagena is experiencing before entering the summer season. All of this is, he affirmed, «thanks to the effort we have all made during the most difficult months to ensure that each celebration is a party for tourism. We have had the best Christmases, an Easter with maximum occupancy levels or historic May Crosses. Now we begin a season of congresses and great festivals, some of them recently created, that fill hotels, museums and restaurants».