2024 was undoubtedly a year of constant changes in the world of luxury and fashion refers and this is reflected by the latest report of The Lyst Index made by him Global luxury fashion search engine Lyst, a report that classifies the most popular brands and products on the Internet and reveals how online fashion buyers are responding to these changing tides, many influenced by social networks such as Tiktok.
The past was the year of Miu Miuthe brand held the number one position in three of the last four quarters (only surpassed by Loewe in the second quarter). Prada It has also remained within the ‘top 3’ throughout the year, while Saint Laurent It has been climbing positions and in this last report scale of position 5 to 2. Meanwhile, the rest of the table continues to change as fashion fans reassess the value of luxury brands and “(Re) discover more accessible brands and trends”They explain from Lyst.
Coach Upload 10 positions to become the fifth most popular brand in the world. «A well -executed strategy to connect with customers of the Z generation has paid off: demand increased 65 % quarter after quarter and 332 % year after year”, according to the data that emerges from the report. His fame could also be due to competitive discounts during the high sales season that allowed more customers to have access to the most popular coach bags thus raising the brand’s pieces during the Christmas shopping season.
Prada parade during Milan Fashion Week Autumn/ Winter 2025
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UGGanother favorite of generation Z, returns to the list uploading to the tenth position. While UGG is always seasonal, the demand for this quarter is not precedents: “UGG searches increased 358% in the last three months and 12% interannual.” Beyond the nostalgia for the fashion of the 2000s, buyers feel inspired by some influencers as several Tiktok trends show that in recent times raised the ‘mini UGG’ model with ideas on how to combine them.
The Row It remains the most popular new brand in the quarter, while Costhe minimalist firm of H&M Group, enters the list for the first time (position 17). The demand for cos increased a 16% in recent months.
The 10 most popular luxury brands in the world
1. Miu Miu
2. Saint Laurent
3. Prada
4. Loewe
5. Coach
6. Bottega Veneta
7. Alaïa
8. Moncler
9. Row
10. UGG
Social networks continue to increase the demand for brands and products becoming the best thermometer. «The great transformation of the Fashion seems to continue in 2025«, As stated from the luxury brand search engine. To prepare your index, Lyst filters more than Eight million articles by volume of mentions In social networks, in addition to searches, visits to pages, interactions and sales in their application.
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