Temu: safe shopping for experienced shoppers

In collaboration with: TF Fashion

Temu has become a go-to destination for shoppers looking for unbeatable deals. Its “factory-direct” model results in ever-lower prices and makes it one of the most popular shopping apps in the world. Since its US debut in September 2022, Temu is now present in 59 markets globally, including Europe, Asia, Africa and South America. The e-commerce platform connects consumers directly with manufacturers who produce low-cost goods and is able to offer competitive prices by eliminating intermediaries and related costs.

However, Temu's success has not gone unnoticed by scammers, who use impersonation tactics and phishing schemes to trick customers into providing personal information, including banking and credit card information. This led some victims to mistakenly blame Temu, unaware that they had fallen prey to external scams.

Protect yourself on Temu

Temu is committed to providing a secure shopping environment: it uses industry-standard payment security (PCI DSS) and has passed the rigorous Mobile Application Security Assessment (MASA) test supported by Google. If you come across anything suspicious, report it immediately to protect yourself and others.

How to report suspicious activity on Temu

• Find the “Report suspicious activity” section: this link https://www.temu.com/bgch_report_suspicious.html it is easily accessible on the Temu website or app.

• Select the type of scam: Choose the category that best describes your experience (fake email/text, fake website, fraudulent promotion, etc.).

• Provide the details: Fill out forms with relevant information such as suspicious URLs, screenshots, task descriptions; clarify if you have suffered any financial losses.

Further tips:

• Always shop directly on the official Temu website or app.

• Never share your login credentials or payment details outside of Temu's secure platform.

• Ignore suspicious SMS or emails asking for payment because Temu does not send requests for extra payments via SMS or email.

Remember: By paying attention and reporting suspicious activity, consumers can play a critical role in keeping Temu safe for all shoppers. For her part, Temu has joined the Anti-Phishing Working Group, a global coalition of more than 2,000 businesses, cybersecurity firms and government authorities to combat identity theft and online fraud.