First lady debuted at Bolsonaro’s 3rd campaign trade fair; Tebet team claims insertion is “irregular”
The presidential candidate’s campaign Simone Tebet (MDB) presented this Wednesday (31.Aug.2022) an action to the TSE (Superior Electoral Court) asking that the propaganda of the also candidate and president Jair Bolsonaro (PL) with the first lady, Michelle Bolsonaro, to be taken off the air.
According to the lawsuit, on behalf of Tebet and the Brasil para Todos coalition –formed by the MDB, Podemos and the PSDB/Citizenship Federation–, the propaganda is “irregular”, since, by law, candidate supporters can only appear for 25% of the time of each program or insertion. Here’s the intact of the action (401 KB).
The representation considers Michelle as “supporter” of Bolsonaro and not how “host or speaker”. Thus, the First Lady could provide “electoral benefits” to the candidate or party that carries the propaganda.
O Power 360 contacted Bolsonaro’s campaign to comment on the episode, but received no response until the publication of this report.
The first lady debuted on Tuesday (30.Aug.2022) Bolsonaro’s campaign commercial. Focused on women from the Northeast Region.
“The water arrived in the hinterland. It brought life, joy and hope. The country woman, who carried a can of water on her head, can now use force to go back to school or to remove the food that is sprouting in the ground.“, said.
In the Bolsonaro campaign, there is the analysis that former president Luiz Inácio Lula da Silva (PT) mainly conquers the female audience based on his sentimental appeal. Bolsonaro, then, was told to focus his speech on faith and freedom with the massive presence of Michelle.
According to Flávio, the candidate wants to “censor a woman in her place of speech” and stated that the defense of Tebet is “selective”. The MDB candidate has also focused her electoral speech on the female audience. on sabbath of the National Journalgives Globeeven said twice that it is “the soul of a woman and the heart of a mother” in the race for the Plateau during the interview.
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