Serie A TV rights, Sky and Dazn win the match
The Football League has assigned the TV rights of Serie A again to the broadcasters Dazn and Sky for the next five years, until 2029. No TV channel produced by Confindustria del Pallone with the help of investment funds. We move forward with the two players who have broadcast the Serie A football championship in the last three years.
Serie A TV rights, 900 million per season from Sky and Dazn: 4.5 billion in 5 years
The Serie A football league has assigned the television rights for five years, until 2029, to Dazn and Sky with 17 votes in favour, two against (Cagliari and Salernitana) and Napoli one abstention., according to Adnkronos. Around 900 million euros per season will go to the Lega Serie A (compared to the current 927.5 million). So multiplied by 5 years it is 4.5 billion.
Serie A TV rights to Sky and Dazn, the distribution of matches on television and streaming
What changes from 2024 to 2029? Virtually nothing. The status quo remains: with Dazn still broadcasting all 10 matches of the championship, of which 7 exclusively, while three matches per week will be broadcast by Sky. For the clubs in the top flight, 4.5 billion guaranteed will arrive from the two broadcasters over five years (from 2024-25 to 2028-29) plus a possible billion based on share and subscriber levels. Sky will therefore have the 3 co-exclusive matches of which the big match on Saturday evening at 8.45pm and the exclusivity for broadcasting in commercial establishments such as bars and restaurants.
Serie A TV rights to Sky and Dazn, no Lega channel. De Laurentiis: “Defeat for Italian football”
“It is a defeat for Italian football, with this offer football will die”, explains the president of Napoli, Aurelio De Laurentiis. The Italian champion club proposed the solution of a Serie A League channel to produce the broadcast of the matches. In last week’s meetings Milan, Juventus and Salernitana, Fiorentina and Bologna were also on this front. Instead, nothing was done about it. “The problem is being a borrower or an entrepreneur. The entrepreneur must know how to measure the risk area. It’s much more convenient to say I’ll stay at home, I’ll do the calculations on consumption, but this will never implement the value of Italian football. This passes by important investments. In Italy football always thinks that it must be supported by others, instead Italian football is supported by the fans. The fans are the absolute asset of a football club. My relationship with the fans must be direct, rather than with Sky or Dazn. In my opinion Dazn is not competent, it is not good for Italian football just as Sky is not good for it”, Adl’s words. “Why isn’t it good? Very simple. Because when I sell a package in which I find cinema, Champions League, Italian football, TV series, entertainment, information – Sky this – and instead Dazn sells Italian football and many other sports, I will never understand the value of Italian football. So my teammates here in the League passively love being operational in the system. I, who have never played passively, hate having to operate in this way.” De Laurentiis concludes: “The absolute stupidity of making an agreement for five years, when six months ago Arabia came out, now there is war whose developments we don’t know where they will take us. But we know that in times of crisis cinema and football are two things that are very strong, they are the panacea for the pain of everyday life. We have put this dream in the drawer, perhaps even of our fans. It’s not that Sky or Dazn are making investments. I saw Arsenal-Chelsea, fantastic. Then the Italian matches: the way our football resumes is hilarious. Have Dazn or Sky ever told us? No. Then we talk about the real stadium and minimize the validity of the virtual stadium”
Serie A TV rights assigned to DAZN/Sky, Lega president Casini: “It is essential to start early”
In the end, the situation linked to Serie A’s TV rights was resolved: with 17 votes in favour, the Lega Serie A and the clubs reached the assignment of the rights to DAZN and Sky, with a minimum of 900 million euros as a basis , but a fixed investment of 940 million. The discussion regarding a Serie A channel has been postponed for the moment: the rights have been assigned for 5 years. “Serie A, with a very large majority of the teams’ laws, has approved the offer which will therefore lead to the entrusting of the broadcast of Serie A matches. It was essential to start in advance and arrive at this negotiation in the best possible conditions in a context very complicated seeing what happens in the other leagues”, explained Lega Serie A president Casini.
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