The presidential candidate for Podemos, Sérgio Moro, launches in the coming weeks the “Morocast”, a podcast with two weekly episodes that will be broadcast on YouTube. The objective is to bring the former Minister of Justice closer to the young public, and break the “formal and serious” image of a judge. In this new program, Moro leaves the role of interviewee (which dominates a good part of his pre-campaign agenda) and becomes the interviewer.
Argentine Pablo Nobel is the head of the former judge’s political marketing team. Nobel is part of the AM4 agency, which worked for Jair Bolsonaro (PL) in 2018. From 2003 to 2017, Nobel worked at OpenFilms, which produced videos for the government of former President Luiz Inácio Lula da Silva (PT), and for the presidential campaigns by Aécio Neves (PSDB) and Geraldo Alckmin (non-party). The production company also worked on Daniel Scioli’s campaign for president of Argentina in 2015.
The podcast is still in the production phase, but has a premiere date scheduled for March. The information was released by Bela Megale and confirmed by Estadão.
Participating in podcasts has been an option widely explored by presidential candidates in the pre-campaign. As shown by Estadão, Ciro Gomes (PDT) and Lula (PT) have been more dedicated to “digital streets” at this time of the election year. In addition to the opportunity to speak to “niches” with huge audiences, podcasts are usually a “safe environment” for pre-candidates, since, unlike traditional journalistic formats, which have a limited time and the interviewees are confronted by professionals, the Podcasts and vodcasts – broadcast in audio and video live on the internet – extend for hours, giving participants time to develop thesis more comfortably.
In creating his own audiovisual product, Ciro Gomes was a pioneer with Ciro Games, a fixed program of lives on his YouTube channel in which the pedestrian interviews names from politics and the economy and denies fake news. In the search for young voters, the program uses a gamer aesthetic and, recently, surfing the trends of ‘react video’, has bet on blocks in which the pre-candidate comments on the speech or situation involving a politician, usually other pre-candidates .
In the production line, other content is waiting for launch: a podcast and a talk show aimed at evangelicals, in an attempt to hook an audience that represents 30% of the electorate for the campaign of former president Lula. The PT’s idea aims to attract younger believers and the “base” of the churches, in the vote dispute with President Jair Bolsonaro, who is a candidate for reelection and, according to polls, has the support of the majority of Pentecostals.
Even before the podcast wave, Bolsonaro also launched his product: TV Bolsonaro, an application that would unify all the publications of the entire Bolsonaro family in the same place. The highlight of the tool is the ability to quickly share content to other platforms such as WhatsApp.
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