The official poster for the 2022 World Cup, created by the Qatari artist Bouthayna Al Muftahwas unveiled this Wednesday at a ceremony held at Hamad International Airport.
Fifa reports that for the first time a series of posters have been drawn up for the tournament, all designed by the same artist, whose main poster “depicts the tossing of traditional headdresses into the air, something that symbolizes the celebration and love of football in Qatar and in the Arab world.”
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Meanwhile, the seven secondary cartels “They show the Arab world’s passion for football and the game as something that brings families together.”
The explanation
“My main inspiration was the concept of collective memory. Most of my work it focuses on past experiences, on memories, linking them to the present and archiving them in a contemporary way. I wanted the posters to follow this theme and tell the story of Qatari football culture,” Al Muftah explained.
“I wanted each poster to show the celebration and football fans in Qatar. The main poster shows the ‘gutra’ and ‘egal’ (traditional headgear) waving in the air in celebration, something fans do here when a goal is scored.”
Fifa Marketing Director Jean-François Pathy said he commented that the poster “is an atmospheric reflection of Qatar’s artistic and football heritage” and assured that they are “very proud of this beautiful series of posters that portrays Qatar’s passion for football and that puts such a talented local artist in the global spotlight.”
“These stunning posters symbolize our love of football and our excitement to host the first FIFA World Cup in the Middle East and the Arab world,” said Khalid Al Mawlawi, Deputy Director General of the Supreme Committee for Delivery and Legacy.
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EFE
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