The rapper Salmo returns to discuss. After the concert this summer in the center of Olbia, during which safety measures were not respected, this time Salmo was “invested” in Milan to advertise his new album “Flop”. A marketing gimmick that has outraged the families of road accident victims.
Psalm back to discuss. This summer the rapper ended up in the center of controversy after having organized a concert ad Olbia where the social distancing measures imposed by the state of health emergency in progress for more than a year had not been respected. Now it’s the new album, entitled “Flop”, Which caused the controversy to mount.
In fact, on October 1st, Psalm launched his sixth album, with 17 tracks. To advertise the release of “Flop“Salmo and his team have thought of a publicity stunt which, however, has aroused indignation on the part of the association of victims on the street. But what happened in detail?
Read also: Morgan infuriated with Fedez: supports Salmo
Psalm: advertising causes discussion
To promote the new record, Psalm had a particular structure installed by the Milan Central Station, where a mannequin, which depicts the likeness of the rapper, is “invested“From a machine that says” Spotify “. An advertising strategy that, however, triggered the controversy by theassociation of road victims, who saw in this advertisement a lack of respect towards those who really lost their lives in an accident.
To expose herself was the president of the association, Manuela Barbarossa, who accused Psalm to have crossed the line:
“We are sorry that to launch a product like a song or anything you use instruments of this kind. You are passing that limit that should never be overcome, that is, to use everything instrumentally. Unfortunately, we are now used to using anything, from the body to dignity ”.
The president, then, did not spare even a hard one criticism directly towards Salmo and his way of communicating his art: “He who would like to distinguish himself, in reality is fully part of the mass”.