Peugeot E-Lion, the electric offensive of the Lion | FormulaPassion

Peugeot looks to the future with optimism and ambition, and aims to become the leading brand in the European electric market by 2025. This was announced by the Lion car manufacturer itself, which to achieve this objective is preparing to strengthen its electrified offer: over the of 2024 the 100% electric range of the French brand will be further enriched by two new modelsthe E-408 and the E-5008, thus offering 9 car models and 3 full electric light commercial vehicles in the Old Continent.

Full electric range

Peugeot combines a fully electric range with effective insurance coverage: it's called Allure Care and consists of an unprecedented program dedicated to customers of the new E-3008, thanks to which all electrical and mechanical elements are covered for up to 8 years or 160,000 kilometres. A sort of record for the house of Leo, which thus becomes the first European brand to offer such wide coverage on one of its models.

Hi-tech technology

Progress is also being made from a technological point of view, with Peugeot offering the technology ChatGPT across its entire range of passenger and commercial vehicles: initially it will do so in five pilot markets, with a broader launch planned for the second half of this year. Its operation is simple: once the OK PEUGEOT voice assistant has been activated, you simply need to express your request for ChatGPT to respond comprehensively. Separate mention for the theme of circular economywith Peugeot announcing a strengthening of actions relating to the famous 4Rs: Regeneration, Repair, Reuse and Recycling.

Jackson speaks

“With the E-Lion project, Peugeot mobilizes all its technological know-how and the creativity of its teams to allow all its customers to access sustainable mobility. As leaders, we want to pave the way. It's an incredibly rewarding task – commented Linda Jackson, the CEO of Peugeot – Today more than ever, a brand like Peugeot must contribute to a more responsible and sustainable world for future generations. We are on track to reach our Carbon Net Zero goal, but there are several ways to get there. I am convinced that the training is one of the keys to a more sustainable world and that is why we want to make our contribution.”