Panini Album Calciatori 2023, a collection that speaks to the new generations
“A new, innovative collection that speaks to the new generations”. Alex Bertani, Italy Panini Market Director, the newcomer says: “Footballers 2022-2023” presented at the Lega Serie A headquarters (in Via Rosellini in Milan). It has also evolved “weight-wise, it’s a little lighter. Easier to collect and complete.” There are 667 stickers to collect (last year they were 742) in 132 pages full of data, curiosities and statistics.
The goal is “to speak to the new generations” and the menu by Panini confirms the “digital collection which allows you to also have stickers from the C series and – great news – from the women’s A series”. This year is the year of the women’s soccer World Cup and professionalism… “We try to follow what is also a bit of the trend, the trend, the trend in the world of soccer. And certainly the presence of products also ad hoc in the Panini world, not only in Italy but also in other countries, will certainly tend to increase”
Will the changing times lead the digital figurine to be more important than the physical one? “Perhaps, possible evolution. I believe that the figurine lives on physicality. In the world of comics twenty years ago it was said that they would be read more digitally, however today the physical product is the one that is still 99% successful because they are products who also live on tactile and olfactory experience. The figurines have a scent”
Panini Album Calciatori 2023, speaks Alex Bertani, Market Director Italy Panini. Business video
Album Panini “Calciatori 2022-2023”: here is the Serie A of women’s football
There Panini “Calciatori 2022-2023” collection now in its 62nd edition, it was officially launched in the presence of the CEO of Serie A Luigi De Siervo, the new Italy Panini Market Director Alex Bertani, the President of AIC Umberto Calcagno, the Vice President of AIAC Giancarlo Camolese and the President of the Football Division FIGC Female Ludovica Mantovani, in addition to the presence of the two champions Ciro Ferrara and Vincent Candela, Lega Serie A Ambassadors. The new Panini “Calciatori 2022-2023” collection sees among its licensors Lega Serie A, Lega Serie B, Lega Pro , the AIC, the AIAC and, as an absolute novelty, the Women’s Serie A. It consists of 128 pages and the cover is characterized by the image of the Serie A club players, one for each team, in their most recognized celebrations. “We acknowledge Panini’s great ability and the merit of having managed to enter Italian hearts and homes and to have managed to connect with the generations of fans of tomorrow” – declared Luigi De Siervo, CEO of the Serie A. “I really appreciated the restyling operation, a bit like we do with our product, that is, the attempt, starting from a great classic, to innovate it, also taking a part of the risk and meeting the tastes of the kids. All the players we see on the stickers have a social profile on which they post, so we need to meet the need and the large amount of information present. The strength of this product is given by the fact that a grandparent, a parent or a child can see it and everyone finds a part from which they are enriched from time to time”.
Candela, Ferrara, De Siervo, Bertani, Mantovani, Calcagno and Camolese
Panini has always been synonymous with the history of football players, which began in 1961, and which has seen a succession of memorable collections and products. Above all, the 1965 cover of the soccer player in reverse, which has become the symbol of soccer players and is now present on the packets of the new collection. “Calciatori Panini is renewed this year! It looks to the future and does so, in my view, with an innovative collection full of highly modern elements, both visually and in terms of content” – explained Alex Bertani, Director of the Italian Market. “It is difficult for me to contain the emotion of leafing through the first Panini Calciatori collection to which I contributed, impossible not to recall many years ago, when, brat, I eagerly awaited the release of the Panini stickers, a moment of great sociality and vibrant sports passion. Nice to see that after some time the Panini stickers still maintain the same strong ability to excite and bring people together”. Lots of news for the album which, for over sixty years, has fascinated millions of Italians. The graphics of the players’ cards have changed, guaranteeing a greater and more modern visual impact, giving great prominence to the shirt number and with a backdrop chromatically declined in the colors of the club.
Panini album “Calciatori 2022-2023”: section “Calciomercato”, “EA Sports Player of the Month” and “Coach of the Month”. All news
An overall streamlined collection that will allow collectors to complete the album more easily thanks also to the missing stickers that can be requested in theCalcioRegali 2023 prize operation and the return to the Italian squares of the Panini Tourwhich has always been synonymous with aggregation and sociability in which enthusiasts and collectors can interact with each other for an exciting gaming experience, challenge and exchange of stickers.
After the great success of last season, the Sandwiches Digital Collectionplatform on which to register the code that can be found in the coupons contained in each sachet and which this year, in addition to the stickers of the players of the 3 groups of Serie Coffers the possibility of having the figurines of the protagonists of the Women’s Serie A to collect in the Calciatrici album. An absolute novelty to best celebrate the twenty years of presence of the Women’s Serie A within the Calciatori collection.
Alex Bertani Market Director Italy Panini
Both for Serie C collections and for Serie A Women, once the digital collection is complete, collectors will be able to order the physical version, an album with all the stickers. The “Calciomercato” section has also been renewed, created in collaboration with DAZN, which allows you to complete the collection with new transfer window purchases. The stickers from the “Calciomercato” section will be made available in the new Calciatori Upgrade concept, available in March, which will also contain another 60 special stickers to make your 2022-2023 Calciatori collection truly unique.
A product certainly much awaited by collectors. A special section is dedicated to “EA Sports Player of the Month” and “Coach of the Month”monthly Lega Serie A awards for the best players and coaches in Serie A Tim. Also in the “Calciatori 2022-2023” collection, space for “The most loved Panini” to celebrate the 20 players voted directly by the club fans via social media. The “EA Sports Player of the Month” and “Coach of the Month” stickers for the awards awarded in the second part of the championship and the “The most loved Panini” stickers will be contained in the sachets Footballers Reloaded in conjunction with Sportweek and La Gazzetta dello Sport. The album consists of 667 stickers of which, an absolute novelty, 44 special ones with a Fresnel lens, to be collected in an album of 128 pages full of data, curiosities and statistics. Each packet contains 5 stickers and 1 coupon with a code for the Panini Digital Collection Serie C or for Serie A Women’s Calciatrici. The same code can be used to participate in the CalcioRegali 2023 prize draw.
Panini album “Calciatori 2022-2023”, the anecdotes of Ciro Ferrara and Vincent Candela
Numerous anecdotes told by the two champions Ciro Ferrara and Vincent Candela, Ambassador Lega Serie A, present at the press conference.
“The strongest I played with was Maradona, but I remember the Pizzaballa card, because I could never find it, it was the whole of Italy that couldn’t find it – the words of Ciro Ferrara. “Among those who enlivened the Juventus dressing room the most was certainly Gianluca Vialli, who was also the most charismatic: he had leadership, a sense of belonging, the ability to attract and motivate his teammates, courage”.
Vincent Candela, Alex Bertani and Ciro Ferrara
“I remember Platini’s card at Juventus in 1982 and it was when I started cheering in Italy too – said Vincent Candela. “The strongest with whom I played then were Totti and Zidane, the toughest Samuel as a teammate and Montero as an opponent. Among the most charismatic I choose Damiano Tommasi, a great player and a great man”.
#Panini #Album #Calciatori #innovative #and.. #collection #news