Omie, the cloud management SaaS platform (ERP) for small and medium-sized businesses (SMEs), announces the purchase of Conpass, the fourth announced in less than six months. The acquired startup offers a Customer Experience platform to reduce friction and engage users by automating the customer experience. The value of the transaction was not disclosed.
Conpass currently serves more than 300 companies, such as Ambev, Americanas, Stone and Locaweb. With the acquisition, Omie’s CS area gains more strength and becomes the CX (Customer Experience) area. Conpass’ solution allows interactions with consumers within the system, such as tours, tutorials, virtual assistants, help centers, product marketing and engagement campaigns.
According to Conpass data, 73% of people abandon a system after 5 minutes of use. “We realized, then, that onboarding is essential in this exchange, because if the customer does not understand the product, he ends up not buying it, and if he has a bad experience of use, he either does not buy or does not retain”, explains the founder and CEO of the company. acquired, Ivan Biava.
The CEO and co-founder of Omie, Marcelo Lombardo, says that he found in Conpass a well-designed product. “In addition, we have identified a top-notch team that is motivated to join our great mission, sharing the dream of unleashing the growth of Brazilian companies”, he adds.
Recently, the startup announced three M&As, with the acquisitions of Devi Tecnologia, a retail software company, G-Click, a cloud tool for managing processes for accounting firms, and Linker, a digital bank that offers financial services and solutions. banking services for more than 30 thousand SMEs.
Since its founding in 2013, Omie has raised just over BRL 690 million in investment rounds prior to Tencent’s new investment, announced at the end of October and for an undisclosed amount. Currently, the startup has more than 87 thousand customers.
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