There was a time when seeing a famous suffering because his cake did not climb was almost a television event. Cooking, sewing, decorating cakes or embroider … of anything that could become a friendly competition. Television discovered that the entertainment key was in the endearing awkwardness of actors, singers and presenters facing everyday tasks with more enthusiasm than talent. And it worked … until he stopped doing it. Magic seems to have exhausted. The heirs of ‘Masterchef’ seem to tire of the audience. What was previously endearing now seems repetitive. Maybe because they no longer surprise, because we have seen too many famous learn to make a bechamel sauce, or because, deep down, the viewer begins to notice the choreography behind chaos.
By boredom or reluctance, spectators have gradually abandoned these types of formats. The most recent example is ‘sewing teachers’. The 1 Program has been getting rid of the pass A sewing machine and this season the public chain decided to boost a new ‘celebrity’ edition, which seems not to have fit well on the public screens, since its last broadcast was seen by 755,000 spectators with 10.8% quota.
The same has happened with ‘Masterchef’ in all its aspects. The kitchens broke into television as never before, and although it is the only brand that seems to stay afloat, celebrities have also declined. At first, grace was in spontaneity: seeing someone who normally parades for red carpets deal with a rebel oven had a special attraction. But, over time, the dynamics have become predictable. There is always the one who begins fatal but improves miraculously, who takes everything too seriously and the one who is pure involuntary comedy. From its first edition in 2016 with Miguel Ángel Muñoz (23.7% and 3,282,000 spectators) to the last in 2024 with Inés Hernand on the podium (14.1% and 881,000 spectators) there are almost two and a half million less spectators . People see the TV less than nine years ago, yes, but the people who are seeing it right now prefer to watch other formats.
These types of formats may have become such a polished formula that has lost the most important: the feeling of authenticity. What seemed before a genuine challenge now seems like a well -tested script. There are some who decided to take the kitchen for a more casual and scoundrel land, such as ‘Bake Off: Baked celebrities’, also in the 1st. He did not finish fit in the ‘Prime Time’ strip from the beginning. The last broadcast of the new edition did not reach the two quota digits and stayed at 687,000 spectators.
Some threw out the tension on the screen such as ‘Masterchef’, others for the most scoundrel kitchen such as ‘Bake Off: Baked celebrities’ and others seem to have arrived late as ‘Next Level Chef’. The Telecinco Cooking Program, which arrives almost ten years after the stove broke into the prime time, has not known how to capture the public, despite the great bet of the chain for an attractive format and with varied profiles from strangers to strangers to Roro. The chain has had to pass the broadcast at 23.15 after the low audiences, which right now has an average of 8.2% screen share and 347,000 spectators.
It is no longer enough to see an actor fighting with a pastry sleeve. Now what is sought is adrenaline, risk, real physical effort. The spectators have changed the flour and the fondant for the apnea and the heights. That is why ‘the challenge’ continues to work in Prime Time. Locking into a box that is filled with water, enduring breathing to the limit or challenging gravity with impossible leaps generate a tension that stoves cannot apparently offer. Its premiere, in 2018, made a 16.6% share and almost two and a half million spectators. In the last edition, which continues in broadcast, it has harvested 13.1% and is maintained above the million viewers.
The magic of live music
The fault is not of the celebrities, who have now conquered many of the television programs. And ‘Your face sounds to me’ it shows it. It is a format that for more editions you do does not deflate. The program has passed hundreds of celebrities giving their best to show their interpretive and imitation skills with their voice. Its first edition reaped 18.9% in 2011 and, even with the passage of time, it has managed to stay or even exceed that figure, as in the last edition of last year, which achieved 19.6%. The secret? Live music.
The ‘La Voz’ format broke into television with almost 34% share in its first edition, in 2012, with more than five million viewers. And although the audience fell dramatically and the spectators have been abandoning this format, it continues to remain afloat above the million viewers in its latest edition, in 2024.
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