PUMA AND AC MILAN ANNOUNCE THE LONG-TERM RENEWAL OF THE PARTNERSHIP
Milan And Puma they renewed their partnership. The rumors of recent weeks spoke of an agreement around the quota 30 million euros per season (compared to the 14 million of the previous contract). Here is the press release.
“PUMA And AC Milan are pleased to announce the long-term extension of their partnership, born in 2018. PUMA will continue to be the Principal Partner, the Global Technical Supplier and the Official Licensed Partner of the Rossoneri Club, returning to the top of Italian football with the most young man in modern history to win the Scudetto, as well as one of the youngest teams in Europe.
AC MILAN AND PUMA AND PRESENT THE “PUMA HOUSE OF FOOTBALL” TRAINING CENTER
As part of the agreement, PUMA will become the Official Naming Partner of the AC Milan Vismara Training Centerthe home of the Club’s future talents. The center will be renamed “PUMA House of Football“and will become the venue for the development of performance, with targeted investments in the next generation of young AC Milan players, helping to support the women’s sector as well. The Center will also be the venue for activating the brand and the community, hosting events and initiatives in city.
PUMA And AC Milan are two of the most innovative and progressive brands in football. The partnership is based on performance and sustainability, through the creation of innovative and environmentally friendly products, but also thanks to football culture, fashion, the growth of young people and continuous investments in women’s football.
The partnership represents a continuation of the process of affirmation of the Milan brand also outside the sports sector, thanks to the experience and consolidated presence of Puma in the world of fashion and lifestyle.
Through the partnership, PUMA will continue to provide performance apparel for men’s, women’s and youth teams and will use Milan’s style, fashion and culture to develop performance and lifestyle products off the pitch, inspired by the unique Milanese style. The two brands will continue to collaborate beyond the field to create innovative and fashion collections connected to football culture and which strengthen AC Milan’s global footprint.
“This is a fantastic step forward for our partnership with AC Milantwo brands that focus on diversity, inclusiveness, innovation, performance and football culture, “he said Bjørn Gulden, Chief Executive Officer of PUMA. “Our goal is to drive innovation in performance and lifestyle apparel on and off the pitch. We want to continue to be two of the most sustainable brands in football and support women’s football. This partnership will also see PUMA invest in the Vismara Performance Center. It will be a special place to help AC Milan’s future stars grow and to bring our two brands closer “.
“We are very proud to continue this journey with our partner PUMAour Principal Partner since 2018. Over the years, working side by side with PUMA has allowed us to build a solid and authentic partnership, based on performance, football culture and shared values based on an innovative approach “he commented Ivan Gazidis, AC Milan CEO. “We are thrilled to begin a new chapter of this partnership, which will have a strong focus on developing women’s football and the next generation of talent, both goals aligned with our vision for the club.”
“Today begins a new chapter of an incredible common path between two iconic brands in the world, able together to catalyze the emotions of millions of fans and to set new standards, inside and outside the pitch – he declared. Casper Stylsvig, Chief Revenue Officer of the Rossoneri Club – We will continue in this direction, drawing together a future that rests on our common / founding values and that will bring the combination of the world of football, fashion and lifestyle culture to the next level “.
“Today begins a new chapter of an incredible common path between two iconic brands in the world, able together to catalyze the emotions of millions of fans and to set new standards, inside and outside the pitch” – said Casper Stylsvig, Chief Revenue Officer of the Rossoneri Club – “We will continue in this direction, designing together a future that rests on our common / founding values and that will bring the combination of the world of football, fashion and lifestyle culture to the next level” “.
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