The electrification process of the Mercedes-Benz range and production goes from new business plan approved by the Star brand. The investments promised by the German company reach 60 billion euros, and will be made starting from next year until 2026: we are talking about about 15 billion euros every year, therefore, with cars and light commercial vehicles that will be the main suspects to benefit from it. The research and development department on the electric will be the one that should benefit the most, given that the three key points highlighted by Mercedes itself are linked to electrification, digitalization and automated driving.
“Our goal is technological leadership in the luxury automotive segment and in the premium van area, while remaining true to our ambitious margin targets – commented Ola Kallenius, CEO of Daimler and Mercedes-Benz – Our company has all it takes: a clear strategy, a highly qualified and motivated team, and strong support from the entire supervisory board. With the most desirable cars we want to grow profitably and create sustainable value for our customers, employees, shareholders and partners “. The priority are therefore clear: increase net profit margins on each individual vehicle, move to an online sales model (which includes price controls) and achieve total electrification by the end of the current decade.
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