Made in Italyindustry is a business multiplier: companies that make trade fairs grow 13% more than those that do not
After pandemic the trade fair system come back and run, positioning itself among the most important economic locomotives in the country. A multiplier of business but also of business tourism high-spending, specialized services and full-fledged jobs.
An industry, that fairthan with the suns national and international events generates an impact on the territories, including services, transport and hospitality and wages, quantifiable in 22.5 billion euros per year of production, for an estimated added value of 10.6 billion euros equal to 0.7% of GDP. These are additional macroeconomic effects compared to business generated at the fair by the participating companies.
It’s a picture that goes beyond expectations the one presented today in Rome by Aefi and Prometeia on the occasion of the World Fair Day week. The study, commissioned by Aefi, an association of Italian trade fairs, takes stock of a sector that has always been one of the main allies of Made in Italy several years after the last survey.
“THE numbers that emerge from the Prometeia study – said the president of Aefi, Maurizio Danese – clearly confirm that the fourth exhibition industry in the world is first and foremost a natural business incubator for Italian industrial districts and then a lever of induced high added value in favor of the territories “.
“Now, for the post emergency, the system focuses on renewal: a crucial phase to overcome fragmentation through strategic alliances based on products, safeguarding the territories and the added value produced on them. There road to new alliancesDanese concluded, a path that we want to take also through the establishment of a table with the Government for the implementation of a shared national exhibition plan has been traced ”.
A b2b fair which every year engages tens of thousands of Made in Italy companies capable of performing seven times better than the total of the Italian economy (+ 2% vs + 0.3% the average annual growth in turnover from 2012 to 2019).
An over performance to which the trade fair system has contributed in a distinctive way. For the first time, it was in fact possible to estimate, thanks to an impact analysis conducted on a sample of over 25 thousand exhibiting companies (responsible for 13% of national production) compared with a panel of similar realities that do not participate in events trade fairs – the advantage obtained by companies who, between 2012 and 2019, believed in fairs: 12.6 points of cumulative growth in sales and 0.7 points of gross margin (Ebitda) more than those who did not participate.
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