Mexico City.- For the first time a non-sports video game will be the main sponsor of one of the Liga MX teams. ‘Free Fire’ makes history by announcing a new alliance with Club América, a squad that will feature figures inspired by the institution in the ‘Battle Royal’ game.
Through a statement, the capital squad made official the relationship with the most popular video game worldwide with more than one billion downloads. ‘Garena Free Fire’ will not only make changes to the club’s ‘jerseys’ but will also shine by adapting commemorative elements of the Eagles in its game.
According to the company Garena: “Through this unprecedented alliance we seek to continue surprising our players by adding an iconic team to our universe. We are convinced that the collaboration with Club América will allow us to get closer to our local community by create content and experiences beyond the game that will allow them to more authentically express their Battle Style and passion for their preferred team.”
Players such as Miguel Layún, Sebastián Cáceres and Emilio Lara were guests of Club América for the presentation of the new sponsorship of the team, which will be from the 2022 Opening of Liga MX along with the rest of the sponsors.
The Eagles will be part of the video game from August 28 of this year, the date that club objects will be released, which were designed to represent and inspire the azulcrema team so that the survivors compete in gala with the traditional colors.
It should be noted that this is not the first time that ‘Garena Free Fire’ has tried to link its millions of competitors with various sports teams, since at the time it wanted to attract football lovers by including the colors of certain national teams, among them stands out Mexico, as well as Germany, Argentina, Brazil and much more.
We recommend you read
The Eagles will debut in the Apertura 2022 tournament on Saturday, July 2, receiving the two-time champion Atlas de Guadalajara at the sacred Azteca Stadium. On June 24, the incorporation of Néstor Araujo and Jürgen Damm was made official, who join Jonatrhan Rodríguez among the club’s registrations.
#Liga #Club #América #announces #Free #Fire #official #sponsor