Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairwoman of the Culture and Arts Authority (Dubai Culture) and member of the Dubai Council, stressed the importance of concerted efforts and exploring opportunities for cooperation between the public and private sectors, as well as individuals, to advance the system of cultural and creative industries in the country, noting the potential that the region possesses. In the creative sector, how the cultural and creative industries contribute to the economies of countries, the importance of cooperation and concerted efforts to develop this sector and advance its outputs.
This came during the participation of Her Highness Sheikha Latifa bint Mohammed in the work of the “World Conference on Creative Economy 2021”, which was held from (7 to 9 December) at the headquarters of the “Expo 2020 Dubai”, and within a special session entitled “Is creativity for all: inclusiveness and diversity?” Her Highness interviewed Becky Anderson, presenter of the famous Connect the World program and managing editor of CNN Abu Dhabi.
During the session, Her Highness pointed out that the strong foundations laid by Dubai to advance the fields of creativity and consolidate the principle of cooperation between the private and government sectors in achieving this goal, will make the emirate one of the leading creative communities in the world.
Her Highness indicated that the outbreak of the pandemic shed more light on the great efforts made by “Dubai Culture” in achieving this, as the exceptional situation constituted an incentive for the authority to move quickly to nurture creative talents and unify the efforts of government agencies in the emirate to support the cultural and creative industries. During the dialogue, Her Highness, the President of Dubai for Culture, addressed the many councils during which she met a group of experts and promising talents in the cultural and creative sector, which allowed Her Highness to establish a constructive dialogue with them and listen to the parties that were directly affected by the outbreak of the pandemic, as these dialogues contributed to enabling the authority to take Steps and actions that have a long-term positive impact on the creative sector.
These meetings and councils, chaired by Her Highness, resulted in a number of initiatives, including the launch of the “Al Quoz Creative District”, which is the first among the creative areas to be opened across Dubai, and aims to serve as a center for artists and creators enabling them to live and work within an integrated creative environment, Incentives such as exemption from fees, reduced rent and support for setting up creative projects are offered to help entrepreneurs thrive and succeed. These meetings also resulted in the launch of the “Dubai Holdings” initiative, a new and innovative partnership model that combines exceptional artworks from the collections of individuals and institutions that they contribute to be available to the public in Dubai, with the aim of bringing them closer to the creative communities in the emirate.
These initiatives form part of the Dubai Creative Economy Strategy, which aims to increase the number of creative and cultural companies and institutions over the next five years and pave the way for Dubai to become a leading global center for creativity and culture.
Speaking about the effects of the outbreak of the pandemic in the world and how it changed our lifestyle, Her Highness Sheikha Latifa bint Muhammad said: “The world we know has changed after the outbreak of the pandemic, and this has prompted us to accelerate work on the strategy of cultural and creative industries. We have worked closely with government agencies, entrepreneurs and creative communities throughout the pandemic to keep the creative sector thriving and growing.
These fruitful meetings with industry leaders and creative communities contributed to creating sustainable initiatives that benefit current and future generations.” The dialogue session was held with Her Highness under the theme “Reinventing Work: Connecting People, Ideas and Places”, which is one of the six themes on which the program of the World Creative Economy Conference 2021 is based, to open the door for fruitful dialogues that contribute to shaping the future of the global creative economy.
The World Conference on Creative Economy was a meeting point that brought together leading figures in the sector worldwide, and an interactive platform for exchanging knowledge and experiences and discussing ideas in order to take concrete steps towards a more sustainable creative economy. Indonesia hosted the first edition of the World Conference on Creative Economy in 2018.