Automobili Lamborghini presents the new leather goods collection in collaboration with Cartiera, an ethical fashion laboratory that produces accessories with recycled leather goods and fabrics. The collaboration between the two Emilian companies underlines Lamborghini’s commitment to participate and contribute more and more to circular economy projects. In this case, instead of being disposed of, part of the leather leftovers deriving from production processes, not suitable for the interiors of super sports cars due to small imperfections or dimensions, are enhanced and transformed into new resources, with benefits for the environment and for society.
The recovery of high quality leather coming directly from the Sant’Agata Bolognese factories, in an ethical and socially responsible production, gives life to unique and exclusive leather goods in collaboration with a local company, which shares these same values. In fact, Cartiera scrupulously follows the principles of social inclusion, craftsmanship and environmental sustainability. Lamborghini’s strong attention to issues relating to sustainability and work ethics, which have been adopted in the company for some time in production processes and in relations with collaborators, extends to brand extension projects. As part of the recycling processes, in 2020 the Company launched two circular economy projects that made it possible to give a second life to 56% of some production waste (leather and carbon fiber), which instead of being disposed of are enhanced by becoming new resources.
In particular, the “Upcycled Leather Project” was born with the first four leather goods, a tote bag, a smartphone holder, a card holder and a key ring, all personalized with the Automobili Lamborghini shield logo and available in black or in a random color, based on the availability of the recovered leather. Buying a product made with recycled material represents a conscious choice: in the “non-choice” of color, the buyer agrees to actively participate in the process of reusing the leather in its entirety, appreciating its values. The collection is available in the Lamborghini flagship store in Sant’Agata Bolognese, soon on the official lamborghinistore.com shop and at Lamborghini dealers.
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