Whilst reminiscent of a futuristic science fiction movie augmented reality is actually becoming more commonplace. In simple terms, augmented reality is a technology that has the ability to combine computer-generated images with the real world and environment of the user. Augmented reality is now present in many industries, but it has had a particularly big impact on the gaming industry. The possibilities for augmented reality, within gaming, are limitless. The online casino industry is renowned for being ahead in terms of technological advancements and the implementation of augmented reality gaming has the potential to completely transform the industry.
In an industry as competitive as that of online casinos, it is imperative that they constantly adapt to new technologies in order to remain appealing to their target demographic. In such a competitive industry, customer retention is imperative. Patrons of online casino at Paddy Power Games have a multitude of games to choose from such as live roulette or exciting slot games like ‘show time spinner’. This, plus the regular offering of promos to customers, is how they keep players interested. The implementation of augmented reality technology within online casino games would open up further options. By broadening the scope of gameplay the online casino industry will be able to both welcome new players whilst increasing customer retention through embracing new forms of technology.
Despite being a relatively new form of technology, it is hotly debated that augmented reality technology is the next big thing in the world of tech, The Guardian have reported that VR shows no sign of slowing down. The implementation of augmented reality into online casino games offers a multitude of benefits both to players and the casino itself. Augmented reality technology has the ability to bridge the gap between online and land casinos, giving players the same experience that they would have in a land casino, in the comfort of their own homes. By embracing augmented reality technology, the online casino industry would be able to entice players who frequent land casinos to also play virtually.
The introduction of augmented reality into online casino games doesn’t just pose an advantage to the player. The Independent has predicted VR to be a technological revolution. By including augmented reality technology within game development, the online casino industry is set to see its customer base expand dramatically. Players who prefer a realistic gambling experience would be more inclined to visit online casinos which offer augmented reality games. Similarly, games whose preferred method of gaming is using augmented reality would also be more likely to visit an online casino that can accommodate their preferences.
Augmented reality technology, whilst still relatively new is showing all the signs of becoming the next big technological phenomenon, especially within the gaming industry. The adoption of augmented reality technology within the online casino industry poses benefits to both the casino itself and the community as a whole. Not only would games incorporating augmented technology help to increase the target demographic of the casino, but they also offer more realistic gameplay for users. The online casino industry is never one to shy away from new technology, so it’s only a matter of time before augmented reality plays a large role in the online casino industry gameplay.
