Google presents the new Pixel 7 and the company’s first smartwatch: the colossus increasingly similar to the Apple model
Google change strategy. The Mountain View technology giant, with a view to business diversification, gives a strong push to the product segment to “break away” from digital advertisement.
The sector of advertisements on the web it is going through its darkest moment and American society has already started a particular plan as a “way out” for some time. A plan, this, seen by many as similar to that of its most pressing competitor: Apple.
Google presents like this Pixel 7, its latest smartphone gem, along with the company’s first ever smartwatch. As mentioned, the similarity with Apple it is not small. Googlein fact, in addition to the rival house of Cupertino, it is the only company to have smartphones and operating systems belonging to the same manufacturer.
To achieve this, the Big Tech giant had to undertake several investments. First of all, in 2014, the acquisition of Nest, manufacturer of smart home devices. Then, the smartphone division of Htc in 2017. A real key move to focus on the phone market. And finally, in 2021, the purchase of FitBitamong the leaders in the production of smart watches dedicated to fitness.
Thus, by focusing on its devices, Google aims to diversify the business and get out of the “black” period that led, in 2022, the value of the company to lose more than 30% of its value.
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