Research commissioned by Razorfish and Vice Media Group, titled “The Metaverse: A View from Inside”, shows how Gen Z live their experiences in the virtual world. According to the study, Gen Z spends twice as much time on online social interactions as they do in the real world, with 12.2 hours per week dedicated to video games versus 6.6 hours spent with friends away from a screen. Of gamers, 52 percent say they would like to try to make money in the metaverse, and 33 percent would like to build a virtual career. Over the next five years, 20 percent of Gen Z spending will be on online intangibles, with the average annual expenditure that will be around 50 dollars each. 33 percent of respondents would like flagship stores of famous brands in the metaverse, and 30 percent would like their favorite brands to create skins and avatar items. Well 57 percent of Gen Z gamers believe they can express themselves more freely in a game than in real life, and 45 percent believe that their identity in a video game is more true than in everyday life. 77 percent mostly play to relieve stress and anxiety, and 47 percent are curious about the metaverse to meet new people, while 33 percent would like to build a virtual career. 63 percent are concerned about data privacy in the new virtual territory, less than other age groups: in the case of Millennials, this is 66 percent, 70 percent for Gen X.
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