The system invented by Caher for exhibitors saves up to 20% and limits the waste of money and raw materials
The perfumery and cosmetics industry is highly aware of the impact that the placement and presentation of its products can have on their success. For this reason, they usually design furniture in a specific way that responds to these objectives. Furniture that is delivered to stores and establishments so that they place their products there.
This furniture is not eternal and changes from time to time, which entails a cost, both in manufacturing and in the recovery and recycling of the elements that make it up: aluminium, cables, lighting, plastic…
With the aim of manufacturing a smaller amount of this furniture and that it can be better recovered and recycled, Caher (which was born as a replacement company for the point of sale, understood as placing the product from the warehouse of a large area to the store shelf available to the public) has invented a system that, basically, what it does is “register” the furniture to better track it.
According to Salvador Arsuaga, CEO of Grupo Caher, each of these pieces of furniture can involve an outlay of between one thousand and three thousand euros. However, many times the brands “did not know where they had placed that furniture, which caused waste”.
By registering this furniture, companies know exactly where each piece is. But, in addition, the door is opened to its reuse once the season is over. “Modifications to the composition are allowed,” he explains.
“We take them to our facilities, repair them and give them greater profitability,” he says. It should be noted that Caher has a presence in Spain and Portugal, it has offices and warehouses spread throughout the peninsula and islands. It currently has 19 of its own warehouses from where it manages all its clients’ promotional material.
In addition, by being able to recover and recycle components such as metal, lights or plastic, Arsuaga assures that it is also contributing to improving the sustainability of the companies that are its clients.
Asked what savings can be achieved with this registration, Arsuaga says that, after managing about 9,000 pieces of furniture a year, his calculations estimate that these savings can reach 20%. “Some pieces of furniture have a second and even a third use, whereas before they only had one. But we also achieve that there is a rationalization of spending by all brands, since everything that is the material that has to be recycled is less ».
Also, by having a complete view of where this furniture is, companies need to build less. “Companies don’t have to make big orders, but just what they need,” he defends.
Bearing in mind that “the first thing you buy is what catches your eye”, according to Arsuaga, we wanted to know if their customers register the furniture for awareness and sustainability or rather for the cost savings that it entails.
In this sense, the Caher legacy adviser assures that although there is increasing awareness of the importance of sustainability, there is still a long way to go, especially the smaller the company. “It is being seen as a differential value of companies and is increasingly integrated and demanded more in the corporations themselves,” he says.
The CEO of Grupo Caher advances that this registration is not exclusive to furniture for the perfumery and cosmetics sector, but can be applied to monitor and make better use of other products, such as refrigerators.
“Many times many refrigerators are manufactured and placed in many places, but it is not very well known what function they are fulfilling and what use is being given to them.” Something that this system tries to avoid.
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