Cosmetics, Italian companies grow in double figures: boom in turnover in 2021
With the end of the pandemic, the “beauty” shines again. The main companies of the cosmetics in Italy, in 2021, they generated an increase in their turnover. The good results come mainly from the reopening of the perfumeriesfrom the decline of tampons in the pharmacy and the desire to go back to doing shopping for beauty and not for health duties.
In Italy, the cosmetics sector is now a world in which the online and offline continue to dialogue in a profitable way and those who have implemented this strategy have told the fruits of it in 2021. The pandemic, in fact, has accelerated the contamination between classic channels and new forms and e-commerce it is increasingly integrated into the traditional channel specializations that accompany, with the rebound of the touch points from the online to the physical point of sale and vice versa, the reciprocal feeding of the purchase deeds.
Going into more detail, he writes Pambiancoto lead the ranking of the big names in Italian beauty by size Sodalis Group which, in 2021, reached a turnover of 599 million euros, up by over 2%. Sodalis is the leading Italian group in the Health, Beauty & Personal Care markets, a highly dynamic multi-brand and multi-channel reality with strong positions in large-scale distribution, pharmacy and perfumery.
The most important business divisions are the “pharma” one, with brands BioNikenumber one dermocosmetics in the pharmacy, ed And yes, one of the main Italian nutraceutical companies; followed by the Beauty division, with brands Deborah Milan And Biopoint recognized respectively in the “make up” and “hair care” sectors; the FMCG division, with leading brands in the mass market personal care such as Treasures of the East, Lycia, Leocrema, Vidal And Fresh & Clean.
Second in the standings EuroItalia with a turnover in 2021 of 539 million euros, an increase of 44% compared to the previous year. “During 2021 – says the general manager Davide Sgariboldi – EuroItalia it has never slowed down on the production chain, on advertising investments and on the point of sale; this policy has allowed our company to take full advantage of the enormous recovery in demand for our highly loyal products during the second half of the year ”.
On the third step of the podium there is Kiko which benefited not only from the reopening of its physical stores, but also from the sales generated through its direct e-commerce in 26 countries, which in 2021 led the company to grow by 29% to 472 million euros, a figure that is returning to approach the 583 million turnover of 2019. Founded in 1997 by Antonio And Stefano Percassiis now controlled by the Odissea holding company and owned by Private Equity Peninsulawhich holds a 38% stake.
Products Kiko they are sold today in 46 countries, through a network of over 950 single-brand stores. Also since last March Kiko has entrusted the leadership of the Group to Simone Dominiciwho took the post of chief executive officer previously held by Cristina Scocchia now AD of Illy.
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