Mark Donovan, president of the NFL champion Kansas City Chiefs, highlighted the positive impact who has had the love relationship of pop star Taylor Swift and tight end Travis Kelce on the team.
“I think the best thing I can say about the whole relationship and the impact it has had on us is that Taylor Swift is a true member of the Kansas City Chiefs kingdom“said the manager before the CNBC cameras.
Since September of last year, the interpreter of All too well and the three-time Super Bowl champion tight end began a relationship that boosted Travis Kelce’s popularitythe Chiefs and the NFL, thanks to the singer’s recurring presence at the team’s games.
One of the first benefits was the 400 percent increase in sales of Kelce’s number 87 jersey, a jersey that before he began his relationship with the singer was not even among the 10 best-selling jerseys in the NFL.
The economic impact
Last January, according to data from Apex Marketing Group, a company specialized in advertising and brand consulting services, Taylor Swift generated an economic impact for the NFL and to the Chiefs for $331.5 million.
“It’s really a perfect situation because you have a music superstar and you combine him with an NFL guy, a big-name, high-profile athlete,” Eric Smallwood, president of Apex Marketing Group, said at the time.
Such a positive situation generated suspicions about whether the romantic relationship would have as its background a market strategistsomething Mark Donovan denied.
“I’d love to say it was a ‘marketing’ strategy, but It is a genuine relationship and we are happy to have it.. Taylor is a true fan, that matters to our fans and it matters to us; It’s something we try to respect,” said the team president.
“We’re not trying to capitalize on this. We’re trying to celebrate it, but it’s not about doing too much or showing it off at every touchdown or anything like that,” he concluded.
#Chiefs #president #highlights #impact #relationship #Taylor #Swift #Travis #Kelce
