Days ago, a document was leaked where Sony executives expressed their concern regarding the purchase of ActivisionBlizzard by Microsoft, arguing that the saga Call of Duty It will be a determining factor in the public’s choice to opt for a specific console.
In the same vein, the Japanese company maintains that it does not have the capacity in its internal studies to generate a license of such magnitude, in addition to the fact that the eventual arrival of this series to Xbox GamePasswill be a watershed to further enhance said subscription plan.
For this reason, it is convenient to analyze some elements about the importance of Call of Duty in the world of entertainment until becoming a phenomenon. The much-cited license adds more 400 million of copies sold among all its deliveries and versions.
The main canon is made up of eighteen productions without specific adaptations and applications for mobile devices. However, this success did not happen overnight, since originally the license had the code name “MOH Killer”.
The foregoing, alluding to being able to develop a product that could be a direct rival to Medal of Honorcreated by Electronic Artswhich dominated the market and a series of ill-advised decisions made Call of Duty shine by itself and establish itself as a benchmark in the war genre.
Approaching the commercial field, there is no doubt that this franchise is extremely profitable and both Xbox 360 What PlayStation 4 were benefited with special editions of their respective consoles, in addition to having the temporary exclusivity of downloadable content.
This situation could be modified, since microsoft will have the last word on what will happen to the license in question. Although he has stated that the next titles will continue to be multiplatform, they have not specified if it will happen with all the material as it happens with Minecraft or there will be an exception.
A policy of total exclusivity on the part of the Redmond technology giant seems distant, because marketing such games in other systems will allow them to continue earning a lot of money in royalties since there are consumers who will not move from PlayStation or of the personal computers.
Secondly, GamePass will be extremely benefited by the addition of various titles of Call of Duty in various ways, since it will increase its user portfolio and people who left the platform in the last generation will be able to return, taking into account that from 2023, the premieres of this enigmatic saga will be day one in the aforementioned service.
It is evident that the current scenario will change somewhat when the purchase of ActivisionBlizzard by microsoftHowever, Sony should encourage innovation and remember that the brand PlayStation He built it from scratch, turning it into an icon, without forgetting that he has also resorted to exclusives and millionaire contracts, to position himself in the market.
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