The market for self-registrations he was born in zero kilometer it is placed on an intermediate level compared to new and used cars. The latest figures have given cause for reflection. Looking at the April sales, despite a market collapse compared to 2021 and 2019, it has been maintained a 10% share of self-registrationswhich is the definition relating to those cars registered by the manufacturer (and used, possibly, for the road tests that we also propose on FormulaPassion.it) or to an operator in its own commercial chain. Zero km cars are part of this category, but they are essentially new cars, already registered and normally registered in the name of a dealership and not used except for promotional purposes. Dealers buy them from the manufacturer in order for the related brand to maintain a certain market share. The price is usually lower than a ‘orderable’ car as the potential customer can pick it up as it is, ready for delivery.
In a healthy market, these cars do not lead to major market changes, as their share is usually basically fixed. After all, these cars are part of the system, the so-called ‘lap’. Now the market is not working, and the numbers create perplexity. “Zero km reached 50,000 units last year, when the market failed to reach one and a half million sales; there are about 20,000 in the first four months of 2022. The customers are there, they sign purchase contracts to book a car they don’t know when it will be delivered, while many others understandably opt for a wiser “I’ll see you when you get them” . How can this market be reconciled with an offer that decides to force tens of thousands of cars as zero km??“Asks an editorial in the Sole 24 Ore.
In the electric car segment, the figure is even more staggering, in relation to self-registrations. “In April it is confirmed that politics is imagining a market that does not exist in reality: the race for the electric car with the simultaneous sudden abandonment of ecological endothermic engines will remain pure theory without strong support for the purchase, which is always borne by the taxpayers. In a market where the zero km share is just under 10%, to note that electric car registrations have almost reached 27% says it all about real demand of this type of cars by the end customer“Said Salvatore Saladino, Country Manager of Dataforce Italia. These cars still cost a lot, but the manufacturers still have to meet the emissions targets and therefore actively take care of having them registered.
This slow-motion electric revolution could lead homes to reduce the offer of cars exclusively with combustion engines, trying to focus everything on plug-in hybrids. Which, equally, are not cheap. The system therefore feeds its crisis self.
With regard to incentives, to avoid the phenomenon of self-registrations and zero km, the Mise has established that only private individuals can access the bonus. Sharing companies and licensees were excluded.
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