Audi strengthens its strategy for Asian countries, confirming its willingness to focus strongly on emerging markets. The House of the Four Rings has announced the appointment of Jürgen Unser as President of Audi China from 1 January 2022, taking over from Werner Eichhorn, who will leave the company for retirement. “Over the past two years we have further expanded our presence in China. With Jürgen Unser we now want to focus on the goal of helping shape the mobility of the future in China and implement our electrification strategy for AUDI AG’s largest market in cooperation with our Chinese partners “, – commented Markus Duesmann, CEO of Audi – “At Jürgen Unser we are handing over the management of our operations in China to an experienced Chinese expert who will play a key role in the implementation of our future strategy for China.”
Jürgen Unser completed his university studies in mechanical engineering and has worked in the Volkswagen Group since 2004, holding positions of responsibility in production at Volkswagen Commercial Vehicles, at Audi and in the Group’s production planning / strategy. In 2013 he was appointed technical vice president for R&D, product management and manufacturing and member of the board of directors of FAW-Volkswagen in China. “Over the past two years Werner Eichhorn has led the new direction for Audi in China and continued the company’s success in the Chinese market. – continued Duesmann – The joint and collaborative appearance of Werner Eichhorn with the presidents of FAW and SAIC and with the CEO of the Volkswagen Group in China at this year’s Shanghai auto show exemplified his reorientation of Audi in China. On behalf of the board of directors of AUDI AG, I would like to warmly thank Werner Eichhorn for his work and wish you all the best for the new phase of his life ”.
Werner Eichhorn he spent his entire professional career, starting in 1982, in the Volkswagen Group. From 1993 on he worked at Audi in various management positions in sales. From 2005 to 2008 as CEO of the Audi FAW-VW division, he was responsible for Audi brand sales in China. He has been a member of Škoda’s sales and marketing board since 2012, before moving to Volkswagen of America in 2017 and then to Audi China.
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