Commotion in festival land. After 20 years, the country's largest festival organizer, ID&T, is exchanging beer sponsor Heineken for its archrival AB Inbev. In the future, no more Desperados or Heineken Silver at Mysteryland or Awakenings, but Bud and Corona.
Herman Stil
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#years #Heineken #festival #giant #IDT #switching #major #competitor #Bud #Corona
