The EU doubts how to forge a defensive shield without falling into the trap of protectionism in the face of platforms that continue to devour the market with unbeatable prices and production standards far from the demands of the Old Continent.
They have conquered millions of users with a policy of low prices, aggressive discounts and algorithms that know each user’s tastes perfectly. Chinese e-commerce giants have transformed shopping habits in the European Union, stimulating fast and cheap consumption…
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