Zendaya's with the movie 'Challengers' has been a brilliant promotion. Country he has visited, city he has eclipsed. Her outfits have even managed to create a new 'tenniscore' trend, inspired by the dress codes of tennis, the theme on which the film is based, in which the American artist plays a champion of this popular sport. Zendaya thus joins the trend pioneered by Margot Robbie with 'Barbie' of blending in with her character to promote her work.
If Margot Robbie had the help of stylist Andrew Mukamal to make fashion history during her time on the red carpets, a New Yorker who regularly works with celebrities such as Hailey Bieber, Lily Rose Depp or Kaia Gerber, Zendaya has been faithful to her hair advisor. image for more than a decade, Law Roach. Born in Chicago, he has also dressed stars such as Celine Dion, Bella Hadid, Ariana Grande and Anya Taylor-Joy. He has made Zendaya one of the most applauded stylistically speaking. Not in vain, the actress claims to consult absolutely everything that has to do with fashion contracts with Roach, whom she already considers a friend.
Zendaya's first 'great look' during the promotion of 'Challengers' was worn in Sydney, where the tour began, and was signed by the Spanish Loewe. The luxury brand made for the actress a dress with a low sequined neckline in a green tone that reminded her of tennis courts, on which the silhouette of a tennis player was screen-printed on the front. Another of the outfits that she wore in the Australian city was from Lacoste, a brand intrinsically linked to the world of tennis. It was a custom-made white set of a short polo shirt and high-waisted panties covered by a long mesh skirt with glitter applications.
Vuitton Ambassador
In Paris, the actress opted for a green and white checkerboard coat from Marc Jacobs' spring/summer 2013 collection for Louis Vuitton that was not lent by the French house. Law Roac found it in a store in the city of light and did not doubt for a second that it was intended for the actress, who, curiously, is a Vuitton ambassador. The stylist began his career in fashion as a salesperson in a vintage clothing store and has a great talent for finding treasures.
For Rome she wore Loewe again and returned to sequins. On this occasion the dress, also with a large neckline, was clearly inspired by women's tennis clothing, since the dress imitated a polo shirt and a board miniskirt. However, the shoes caught everyone's attention: very high white pumps with a tennis ball stuck through the heel, also from Loewe, in line with the footwear that the creative director of the Spanish brand, Jonathan Anderson, likes so much, who likes to use flowers, nail polish, eggshells or balloons to decorate them.
One of Zendaya's most notable looks in her promotional tour also took place in Italy, specifically in Milan. For her staging in the Italian city, her head stylist delved into the Ralph Lauren archive to rescue a dress from the brand that top Cindy Crawford already wore on the catwalk in 1991. Being able to delve into the closets of the brands that house their designers' treasures made the actress wow everyone during her previous promotion, that of 'Dune 2', for which Roach managed to borrow an impressive robot suit from metal from Thierry Mugler's fall 1995 couture collection.
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