Prospective self-publishers receive targeted advice on how to achieve sales success on Amazon
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The reputation of traditional publishers is dwindling, the audience is reorienting itself: self-publishing agencies are becoming increasingly important in the book market due to sales success. And what will become of book culture?
WHe regularly looked at the “Spiegel” bestseller list last year and was able to repeatedly find books from publishers such as “Mental Enterprises”, “Freemind Verlag” or “Expat Verlag”. These ominous company names do not hide unknown small or alternative publishers, but rather self-publishing products. Mental Enterprises, for example, only has books by the doctor Michael Nehls in its program. He is a publishing author and publishing house owner in one person. His non-fiction book “The Indoctrinated Brain” has currently been on the list for fourteen weeks.
“The self-publishing industry is booming,” stated the “Tagesspiegel” back in 2014. Since then, this industry has become significantly more professional. In many cases it is no longer so easy to distinguish self-publishing products from regular publishing products: self-published books often have ISBNs, publishing pseudonyms and logos. The covers and print layouts are professionally designed, the print and paper quality is good. Because the differences to published books are hardly visible, some people miss the growing market share of self-publishing products. They are still often ridiculed. Established publishers hardly see this as serious competition when they make a public statement. Self-publishing is often dismissed as a form of publication for low-quality or niche products that would not be included in the program anyway.
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